Jonathan Faddis - May 18, 2021 Form 4 Insider Report for VEEVA SYSTEMS INC (VEEV)

Signature
/s/ Meaghan S. Nelson, attorney-in-fact
Stock symbol
VEEV
Transactions as of
May 18, 2021
Transactions value $
-$1,243,280
Form type
4
Date filed
5/20/2021, 04:25 PM
Next filing
Jun 10, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction VEEV Class A Common Stock Conversion of derivative security $0 +5K +219.68% $0.00 7.28K May 18, 2021 Direct F1
transaction VEEV Class A Common Stock Sale -$272K -1.1K -15.12% $247.25 6.18K May 18, 2021 Direct F2, F3
transaction VEEV Class A Common Stock Sale -$422K -1.7K -27.53% $248.28 4.48K May 18, 2021 Direct F2, F4
transaction VEEV Class A Common Stock Sale -$524K -2.1K -46.92% $249.61 2.38K May 18, 2021 Direct F2, F5
transaction VEEV Class A Common Stock Sale -$25K -100 -4.21% $250.42 2.28K May 18, 2021 Direct F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction VEEV Stock Option (right to buy) Options Exercise $0 -5K -23.08% $0.00 16.7K May 18, 2021 Class B Common Stock 5K $3.92 Direct F1, F6
transaction VEEV Class B Common Stock Award $0 +5K +227.27% $0.00 7.2K May 18, 2021 Class A Common Stock 5K Direct F1, F7
transaction VEEV Class B Common Stock Conversion of derivative security $0 -5K -69.44% $0.00 2.2K May 18, 2021 Class A Common Stock 5K Direct F1, F7
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.
F2 The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.
F3 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $246.74 to $247.59 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $248.11 to $248.95 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $249.17 to $250.00 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6 The option shares are fully vested and may be exercised at any time.
F7 Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.