Blake Jeffrey Grayson - 15 May 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Financial Officer
Signature
/s/ Alfred Palomino, Attorney-in-Fact for Blake Jeffrey Grayson
Issuer symbol
TTD
Transactions as of
15 May 2021
Net transactions value
-$253,607
Form type
4
Filing time
18 May 2021, 21:19:59 UTC
Next filing
21 May 2021
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Tax liability $68,826 -133 -0.62% $517.49* 21,386 15 May 2021 Direct F1, F2
transaction TTD Class A Common Stock Options Exercise $142,167 +522 +2.4% $272.35 21,908 18 May 2021 Direct
transaction TTD Class A Common Stock Sale $264,758 -522 -2.4% $507.20* 21,386 18 May 2021 Direct F3
transaction TTD Class A Common Stock Options Exercise $37,040 +136 +0.64% $272.35 21,522 18 May 2021 Direct
transaction TTD Class A Common Stock Sale $68,979 -136 -0.63% $507.20* 21,386 18 May 2021 Direct F3
transaction TTD Class A Common Stock Options Exercise $43,801 +146 +0.68% $300.01 21,532 18 May 2021 Direct
transaction TTD Class A Common Stock Sale $74,051 -146 -0.68% $507.20* 21,386 18 May 2021 Direct F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -522 -2.6% $0.000000 19,181 18 May 2021 Class A Common Stock 522 $272.35 Direct F4
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -136 -1.7% $0.000000 8,055 18 May 2021 Class A Common Stock 136 $272.35 Direct F5
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -146 -1.7% $0.000000 8,601 18 May 2021 Class A Common Stock 146 $300.01 Direct F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
F2 Includes 84 shares acquired through the Employee Stock Purchase Plan on May 15, 2021.
F3 The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.
F4 The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F5 The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F6 The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.