Jay LeCoryelle Johnson - 10 Mar 2026 Form 4 Insider Report for LAMAR ADVERTISING CO/NEW (LAMR)

Role
CFO, Treasurer, EVP
Signature
/s/ James McIlwain, as attorney-in-fact
Issuer symbol
LAMR
Transactions as of
10 Mar 2026
Net transactions value
$0
Form type
4
Filing time
12 Mar 2026, 16:01:16 UTC
Previous filing
06 Mar 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Johnson Jay LeCoryelle CFO, Treasurer, EVP 5321 CORPORATE BOULEVARD, BATON ROUGE /s/ James McIlwain, as attorney-in-fact 12 Mar 2026 0001736249

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction LAMR LTIP Units Award +33,600 $0.000000* 33,600 10 Mar 2026 Class A Common Stock 33,600 Direct F1, F2
holding LAMR LTIP Units 33,600 10 Mar 2026 Class A Common Stock 33,600 By Blair Road, L.L.C. F3, F4
holding LAMR LTIP Units 21,860 10 Mar 2026 Class A Common Stock 21,860 By Brawley Capital Partners, L.L.C. F3, F5
holding LAMR LTIP Units 18,540 10 Mar 2026 Class A Common Stock 18,540 By Westview Capital Partners, LLC F3, F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 These LTIP Units ("LTIP Units") of Lamar Advertising Limited Partnership (the "OP"), the operating partnership of Lamar Advertising Company ("Lamar"), were issued under Lamar's 1996 Equity Incentive Plan, as amended. LTIP Units are a class of units of the OP that, following the occurrence of certain events and upon vesting, convert automatically into an equivalent number of common partnership units of the OP ("Common Units").
F2 Common Units are redeemable by the holder for cash or Class A common stock of Lamar on a one-for-one basis, at Lamar's election. These LTIP Units are subject to forfeiture based on the achievement of financial performance goals by Lamar, and will vest upon certification of Lamar's financial results for 2026, expected to occur in February 2027, subject to the reporting person's continued employment at Lamar and the discretion of the Compensation Committee. The number of LTIP Units issued is the maximum number achievable by such reporting person and represents achievement of financial performance goals at 120% of target.
F3 These vested LTIP Units of the OP were issued in 2023, 2024, and 2025 under Lamar's 1996 Equity Incentive Plan, as amended, and following the occurrence of certain events, convert automatically into an equivalent number of Common Units. The Common Units are redeemable by the holder for cash or Class A common stock of Lamar on a one-for-one basis, at Lamar's election.
F4 The reporting person is a member and manager of Blair Road, L.L.C.
F5 The reporting person is a member and manager of Brawley Capital Partners, L.L.C.
F6 The reporting person is a member and manager of Westview Capital Partners, LLC.