GV 2017 GP, L.L.C. - 30 Jan 2026 Form 4 Insider Report for Ethos Technologies Inc. (LIFE)

Role
10%+ Owner
Signature
/s/ Inga Goldbard, General Counsel of GV 2017 GP, L.L.C.
Issuer symbol
LIFE
Transactions as of
30 Jan 2026
Net transactions value
-$35,060,852
Form type
4
Filing time
30 Jan 2026, 18:43:02 UTC
Previous filing
28 Jan 2026
SEC
View on sec.gov

Reporting Owners (10)

Name Relationship Address Signature Signature date CIK
GV 2017 GP, L.L.C. 10%+ Owner 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW /s/ Inga Goldbard, General Counsel of GV 2017 GP, L.L.C. 30 Jan 2026 0001733338
GV 2017 GP, L.P. 10%+ Owner 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW /s/ Inga Goldbard, General Counsel of GV 2017 GP, L.P. 30 Jan 2026 0001733339
GV 2017, L.P. 10%+ Owner 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW /s/ Inga Goldbard, General Counsel of GV 2017, L.P. 30 Jan 2026 0001733340
GV 2019 GP, L.L.C. 10%+ Owner 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW /s/ Inga Goldbard, General Counsel of GV 2019 GP, L.L.C. 30 Jan 2026 0001845038
GV 2019 GP, L.P. 10%+ Owner 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW /s/ Inga Goldbard, General Counsel of GV 2019 GP, L.P. 30 Jan 2026 0001845039
GV 2019, L.P. 10%+ Owner 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW /s/ Inga Goldbard, General Counsel of GV 2019, L.P. 30 Jan 2026 0001845041
GV 2021 GP, L.L.C. 10%+ Owner 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW /s/ Inga Goldbard, General Counsel of GV 2021 GP, L.L.C. 30 Jan 2026 0001861206
GV 2021 GP, L.P. 10%+ Owner 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW /s/ Inga Goldbard, General Counsel of GV 2021 GP, L.P. 30 Jan 2026 0001861216
GV 2021, L.P. 10%+ Owner 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW /s/ Inga Goldbard, General Counsel of GV 2021, L.P. 30 Jan 2026 0001861202
Alphabet Inc. 10%+ Owner 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW /s/ Kathryn W. Hall, Assistant Secretary of Alphabet Inc. 30 Jan 2026 0001652044

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction LIFE Class A Common Stock Conversion of derivative security +1,755,632 1,755,632 30 Jan 2026 By GV 2017, L.P. F1, F2
transaction LIFE Class A Common Stock Conversion of derivative security +3,287,925 3,287,925 30 Jan 2026 By GV 2019, L.P. F1, F3
transaction LIFE Class A Common Stock Conversion of derivative security +571,907 571,907 30 Jan 2026 By GV 2021, L.P. F1, F4
transaction LIFE Class A Common Stock Sale $33,357,008 -1,755,632 -100% $19.00 0 30 Jan 2026 By GV 2017, L.P. F2, F5
transaction LIFE Class A Common Stock Sale $1,703,844 -89,676 -2.7% $19.00 3,198,249 30 Jan 2026 By GV 2019, L.P. F3, F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction LIFE Series B Preferred Stock Conversion of derivative security -1,751,791 -100% 0 30 Jan 2026 Class A Common Stock 1,755,632 By GV 2017, L.P. F1, F2
transaction LIFE Series C Preferred Stock Conversion of derivative security -3,287,925 -100% 0 30 Jan 2026 Class A Common Stock 3,287,925 By GV 2019, L.P. F1, F3
transaction LIFE Series D Preferred Stock Conversion of derivative security -552,126 -100% 0 30 Jan 2026 Class A Common Stock 571,907 By GV 2021, L.P. F1, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Upon the closing of the Issuer's initial public offering, all shares of Series B, Series C, and Series D Preferred Stock were automatically converted into shares of Class A Common Stock of the Issuer pursuant to the Issuer's Amended and Restated Certificate of Incorporation.
F2 The securities reported in this row are directly beneficially owned by GV 2017, L.P. (the "2017 Partnership"). GV 2017 GP, L.P. (the "2017 GP") is the general partner of the 2017 Partnership. GV 2017 GP, L.L.C. ("GV 2017 LLC") is the general partner of the 2017 GP. Alphabet Holdings LLC ("Alphabet Holdings") is the sole member of GV 2017 LLC. XXVI Holdings Inc. ("XXVI") is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2017 GP, GV 2017 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Securities Exchange Act of 1934, as amended (the "Exchange Act")) the securities directly beneficially owned by the 2017 Partnership. Each of the 2017 GP, GV 2017 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
F3 The securities reported in this row are directly beneficially owned by GV 2019, L.P. (the "2019 Partnership"). GV 2019 GP, L.P. (the "2019 GP") is the general partner of the 2019 Partnership. GV 2019 GP, L.L.C. ("GV 2019 LLC") is the general partner of the 2019 GP. Alphabet Holdings is the sole member of GV 2019 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2019 Partnership. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
F4 The securities reported in this row are directly beneficially owned by GV 2021, L.P. (the "2021 Partnership"). GV 2021 GP, L.P. (the "2021 GP") is the general partner of the 2021 Partnership. GV 2021 GP, L.L.C. ("GV 2021 LLC") is the general partner of the 2021 GP. Alphabet Holdings is the sole member of GV 2021 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2021 Partnership. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
F5 The reported transaction represents a sale of shares of the Issuer's Class A Common Stock by the reporting person as a participant in a secondary offering undertaken in connection with the Issuer's underwritten initial public offering of its Class A Common Stock.