Robert S. Prather Jr. - 07 Feb 2022 Form 4 Insider Report for Heartland Media Acquisition Corp.

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	HMA	Class B common stock, $0.0001 par value per share	Other		-219,518	-4.4%		4,811,732	07 Feb 2022	Class A common stock, $0.0001 par value per share	219,518		See footnote	F1, F2, F3

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Id	Content
F1	Reflects the cancellation by the Issuer of 219,518 shares of Class B common stock, $0.0001 par value per share, which were automatically surrendered to the Issuer for no consideration by Heartland Sponsor LLC (the "Sponsor") pursuant to contractual arrangements with the Issuer, triggered by the election by the underwriters of the Issuer's initial public offering to partially exercise their option to purchase additional units and surrender their right to purchase the remainder of the option units.
F2	The shares of Class B common stock are convertible for shares of the Issuer's Class A common stock as described under the heading "Description of Securities" in the Issuer's Registration Statement on Form S-1(File No. 333-261374) (as amended, the "Registration Statement") and have no expiration date.
F3	The shares are held directly by the Sponsor. The managing member of the Sponsor is Robert S. Prather, Jr. Mr. Prather has sole voting and dispositive power over the shares held by the Sponsor and disclaims beneficial ownership over any securities owned by the Sponsor in which he does not have any pecuniary interest.