Prism Data, LLC - Jun 10, 2021 Form 4 Insider Report for Digital Media Solutions, Inc. (DMS)

Role: 10%+ Owner
Signature: /s/ Joseph Marinucci, Manager of Prism Data, LLC
Stock symbol: DMS
Transactions as of: Jun 10, 2021
Transactions value $: -$2,700,000
Form type: 4
Date filed: 6/14/2021, 05:05 PM
Next filing: Jul 5, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	DMS	Class A Common Stock	Conversion of derivative security	$0	+300K		$0.00	300K	Jun 10, 2021	Direct
transaction	DMS	Class A Common Stock	Sale	-$2.7M	-300K	-100%	$9.00^*	0	Jun 10, 2021	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	DMS	Units of Digital Media Solutions Holdings, LLC	Conversion of derivative security	$0	-300K	-1.26%	$0.00	23.4M	Jun 10, 2021	Class A Common Stock	300K		Direct	F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The sale was made for the sole benefit of Luis Ruelas, a member of Prism Data, LLC, to divest a portion of his interest in Prism Data, LLC. Neither Joseph Marinucci, Fernando Borghese or any other member of Prism Data, LLC other than Mr. Ruelas received any proceeds from the sale.
F2	Each unit of Digital Media Solutions Holdings, LLC, indirect subsidiary of the Issuer ("Unit"), may be redeemed by the holder for cash in an amount equal to the value of one share of the Issuer's Class A Common Stock or, at the Issuer's option, the Issuer may acquire each Unit in exchange for one share of Class A Common Stock or the cash value thereof, in each case subject to certain restrictions. Upon a redemption or acquisition of such Units, an equal number of the Unit holder's non-economic, voting shares of the Issuer's Class B Common Stock will be cancelled.

Content

The sale was made for the sole benefit of Luis Ruelas, a member of Prism Data, LLC, to divest a portion of his interest in Prism Data, LLC. Neither Joseph Marinucci, Fernando Borghese or any other member of Prism Data, LLC other than Mr. Ruelas received any proceeds from the sale.

Each unit of Digital Media Solutions Holdings, LLC, indirect subsidiary of the Issuer ("Unit"), may be redeemed by the holder for cash in an amount equal to the value of one share of the Issuer's Class A Common Stock or, at the Issuer's option, the Issuer may acquire each Unit in exchange for one share of Class A Common Stock or the cash value thereof, in each case subject to certain restrictions. Upon a redemption or acquisition of such Units, an equal number of the Unit holder's non-economic, voting shares of the Issuer's Class B Common Stock will be cancelled.