Marc Benioff - 07 Aug 2025 Form 4 Insider Report for Salesforce, Inc. (CRM)

Signature
/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff
Issuer symbol
CRM
Transactions as of
07 Aug 2025
Net transactions value
-$183,980
Form type
4
Filing time
08 Aug 2025, 19:03:25 UTC
Previous filing
07 Aug 2025
Next filing
11 Aug 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Benioff Marc Chair and CEO, Director 415 MISSION STREET, 3RD FLOOR, SAN FRANCISCO /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff 08 Aug 2025 0001294693

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CRM Common Stock Options Exercise $363,375 +2,250 +0.02% $161.50 11,913,821 07 Aug 2025 Direct F1, F2
transaction CRM Common Stock Sale $21,884 -92 -0% $237.87 11,913,729 07 Aug 2025 Direct F1, F2, F3
transaction CRM Common Stock Sale $60,429 -253 -0% $238.85 11,913,476 07 Aug 2025 Direct F1, F2, F4
transaction CRM Common Stock Sale $109,180 -455 -0% $239.96 11,913,021 07 Aug 2025 Direct F1, F2, F5
transaction CRM Common Stock Sale $110,478 -459 -0% $240.69 11,912,562 07 Aug 2025 Direct F1, F2, F6
transaction CRM Common Stock Sale $16,936 -70 -0% $241.95 11,912,492 07 Aug 2025 Direct F1, F2, F7
transaction CRM Common Stock Sale $28,023 -115 -0% $243.68 11,912,377 07 Aug 2025 Direct F1, F2, F8
transaction CRM Common Stock Sale $29,117 -119 -0% $244.68 11,912,258 07 Aug 2025 Direct F1, F2, F9
transaction CRM Common Stock Sale $37,145 -151 -0% $245.99 11,912,107 07 Aug 2025 Direct F1, F2, F10
transaction CRM Common Stock Sale $22,267 -90 -0% $247.41 11,912,017 07 Aug 2025 Direct F1, F2, F11
transaction CRM Common Stock Sale $21,391 -86 -0% $248.73 11,911,931 07 Aug 2025 Direct F1, F2, F12
transaction CRM Common Stock Sale $19,235 -77 -0% $249.81 11,911,854 07 Aug 2025 Direct F1, F2, F13
transaction CRM Common Stock Sale $7,011 -28 -0% $250.41 11,911,826 07 Aug 2025 Direct F1, F2
transaction CRM Common Stock Sale $56,424 -224 -0% $251.89 11,911,602 07 Aug 2025 Direct F1, F2, F14
transaction CRM Common Stock Sale $7,835 -31 -0% $252.74 11,911,571 07 Aug 2025 Direct F1, F2
holding CRM Common Stock 107,000 07 Aug 2025 By Trust
holding CRM Common Stock 10,000,000 07 Aug 2025 By Marc Benioff Fund LLC F15

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction CRM Non-qualified Stock Option (Right to Buy) Options Exercise $0 -2,250 -1.6% $0.000000 135,122 07 Aug 2025 Common Stock 2,250 $161.50 Direct F1, F16
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $237.2777 to $238.2539 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.3722 to $239.2665 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.3827 to $240.3577 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $240.3951 to $241.0147 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.6334 to $242.5267 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F8 Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.3128 to $244.2458 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F9 Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.3646 to $244.9500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F10 Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.5950 to $246.4334 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F11 Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.0727 to $247.6148 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F12 Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.2368 to $249.0366 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F13 Weighted average price. These shares were sold in multiple transactions at prices ranging from $249.3866 to $250.3192 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F14 Weighted average price. These shares were sold in multiple transactions at prices ranging from $251.5600 to $252.5229 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F15 Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
F16 Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.