Parker Harris - Mar 5, 2024 Form 4 Insider Report for Salesforce, Inc. (CRM)

Signature
/s/ Sarah Dale, Attorney-in-Fact for Parker Harris
Stock symbol
CRM
Transactions as of
Mar 5, 2024
Transactions value $
-$773,128
Form type
4
Date filed
3/6/2024, 04:37 PM
Previous filing
Feb 28, 2024
Next filing
Mar 13, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CRM Common Stock Options Exercise $496K +4.2K +4% $118.04 109K Mar 5, 2024 Direct F1
transaction CRM Common Stock Sale -$140K -471 -0.43% $297.00 109K Mar 5, 2024 Direct F1, F2
transaction CRM Common Stock Sale -$299K -1.01K -0.93% $297.80 108K Mar 5, 2024 Direct F1, F3
transaction CRM Common Stock Sale -$99.5K -333 -0.31% $298.91 107K Mar 5, 2024 Direct F1, F4
transaction CRM Common Stock Sale -$95.2K -317 -0.3% $300.28 107K Mar 5, 2024 Direct F1, F5
transaction CRM Common Stock Sale -$80.1K -266 -0.25% $301.13 107K Mar 5, 2024 Direct F1, F6
transaction CRM Common Stock Sale -$81.4K -269 -0.25% $302.45 106K Mar 5, 2024 Direct F1, F7
transaction CRM Common Stock Sale -$116K -383 -0.36% $303.42 106K Mar 5, 2024 Direct F1, F8
transaction CRM Common Stock Sale -$25K -82 -0.08% $304.57 106K Mar 5, 2024 Direct F1, F9
transaction CRM Common Stock Sale -$20.5K -67 -0.06% $305.93 106K Mar 5, 2024 Direct F1, F10
transaction CRM Common Stock Sale -$29.8K -97 -0.09% $307.04 106K Mar 5, 2024 Direct F1, F11
transaction CRM Common Stock Sale -$97.4K -316 -0.3% $308.24 105K Mar 5, 2024 Direct F1, F12
transaction CRM Common Stock Sale -$78.1K -252 -0.24% $309.86 105K Mar 5, 2024 Direct F1, F13
transaction CRM Common Stock Sale -$107K -342 -0.32% $311.63 105K Mar 5, 2024 Direct F1, F14
transaction CRM Common Stock Gift $0 -1K -0.1% $0.00 960K Mar 5, 2024 By HJ Family Trust F1, F15
holding CRM Common Stock 116K Mar 5, 2024 By LLC BE F16
holding CRM Common Stock 171K Mar 5, 2024 By LLC BN F16
holding CRM Common Stock 116K Mar 5, 2024 By LLC NE F16
holding CRM Common Stock 171K Mar 5, 2024 By LLC NN F16
holding CRM Common Stock 116K Mar 5, 2024 By LLC ZE F16
holding CRM Common Stock 171K Mar 5, 2024 By LLC ZN F16

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction CRM Non-qualified Stock Option (Right to Buy) Options Exercise $0 -4.2K -2.78% $0.00 147K Mar 5, 2024 Common Stock 4.2K $118.04 Direct F1, F17
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 26, 2023.
F2 Weighted average price. These shares were sold in multiple transactions at prices ranging from $296.4810 to $297.4200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $297.4800 to $298.4500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $298.5900 to $299.5600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $299.6700 to $300.6300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $300.7800 to $301.4800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $301.9200 to $302.8900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F8 Weighted average price. These shares were sold in multiple transactions at prices ranging from $303.0342 to $303.9160 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F9 Weighted average price. These shares were sold in multiple transactions at prices ranging from $304.2404 to $304.9385 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F10 Weighted average price. These shares were sold in multiple transactions at prices ranging from $305.4227 to $306.1901 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F11 Weighted average price. These shares were sold in multiple transactions at prices ranging from $306.5994 to $307.3746 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F12 Weighted average price. These shares were sold in multiple transactions at prices ranging from $308.0004 to $308.7112 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F13 Weighted average price. These shares were sold in multiple transactions at prices ranging from $309.4100 to $310.2700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F14 Weighted average price. These shares were sold in multiple transactions at prices ranging from $311.3100 to $311.9800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F15 Shares held in The G. Parker Harris III & Holly L. Johnson Family Trust.
F16 The reported securities are held by an LLC that is managed by the reporting person and his spouse.
F17 Option is exercisable and vests over four years at the rate of 25% on March 22, 2019, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.