Brian Millham - Oct 23, 2023 Form 4 Insider Report for Salesforce, Inc. (CRM)

Signature
/s/ Sarah Dale, Attorney-in-Fact for Brian Millham
Stock symbol
CRM
Transactions as of
Oct 23, 2023
Transactions value $
-$79,897
Form type
4
Date filed
10/24/2023, 04:35 PM
Previous filing
Oct 23, 2023
Next filing
Oct 25, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CRM Common Stock Options Exercise $269K +1.75K +537.23% $154.14 2.07K Oct 23, 2023 Direct F1
transaction CRM Common Stock Sale -$349K -1.75K -84.31% $199.90 325 Oct 23, 2023 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction CRM Non-qualified Stock Option (Right to Buy) Options Exercise $0 -1.75K -14.29% $0.00 10.5K Oct 23, 2023 Common Stock 1.75K $154.14 Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 20, 2023.
F2 Option vests over four years at the rate of 25% on April 22, 2021, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.