Jayne C. Hladio - Oct 2, 2023 Form 4 Insider Report for ASSOCIATED BANC-CORP (ASB)

Role: EVP, President Private Wealth
Signature: /s/ Lynn M. Floeter, by POA from Jayne C. Hladio
Stock symbol: ASB
Transactions as of: Oct 2, 2023
Transactions value $: $199,997
Form type: 4
Date filed: 10/3/2023, 04:08 PM
Next filing: Nov 16, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	ASB	Common Stock $0.01 Par Value	Award	$200K	+11.6K		$17.21	11.6K	Oct 2, 2023	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Shares vest in three equal annual installments on the 1st, 2nd and 3rd anniversary date after appointment.
F2	The number of shares of Common Stock representing the reporting person's Sign-on Grant in connection with the commencement of her employment with Associated Banc-Corp (the "Company") was determined based on the average of the closing prices of the Company's common stock for the ten trading days preceding her October 2, 2023 starting date, which ranged from $16.92 to $17.48, inclusive. The reporting person undertakes to provide to Associated Banc-Corp, any security holders of Associated Banc-Corp, or the staff of the Securities and Exchange Commission, upon request, full information regarding the share prices set forth in this footnote.

Content

Shares vest in three equal annual installments on the 1st, 2nd and 3rd anniversary date after appointment.

The number of shares of Common Stock representing the reporting person's Sign-on Grant in connection with the commencement of her employment with Associated Banc-Corp (the "Company") was determined based on the average of the closing prices of the Company's common stock for the ten trading days preceding her October 2, 2023 starting date, which ranged from $16.92 to $17.48, inclusive. The reporting person undertakes to provide to Associated Banc-Corp, any security holders of Associated Banc-Corp, or the staff of the Securities and Exchange Commission, upon request, full information regarding the share prices set forth in this footnote.