Marc Benioff - 17 Oct 2025 Form 4 Insider Report for Salesforce, Inc. (CRM)

Reporting relationship: Chair and CEO, Director
Issuer ticker: CRM
Reported as of: 17 Oct 2025
Net transaction value: -$187,055
SEC form: 4
Accepted by SEC: 20 Oct 2025, 16:55:36 UTC
Prior SEC filing: 17 Oct 2025
Next SEC filing: 21 Oct 2025
Source filing: View source filing
Reporting owner signature: /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff

Key filing fact

Marc Benioff filed Form 4 for Salesforce, Inc. (CRM) on 20 Oct 2025.

Key facts

This page summarizes Marc Benioff's Form 4 filing for Salesforce, Inc. (CRM).
9 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 20 Oct 2025, 16:55.

Change

Previous filing in this sequence was filed on 17 Oct 2025.
Current net transaction value: -$187,055.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001294693 Primary reporting owner

Benioff Marc

Relationship: Chair and CEO, Director
Address: 415 MISSION STREET, 3RD FLOOR, SAN FRANCISCO
Signature: /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff
Signature date: 20 Oct 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

CRM transaction

Common Stock

Options Exercise

Transaction value: $363,375
Shares: +2,250
Change %: +0.02%
Price: $161.50
Shares after: 11,913,821
Date: 17 Oct 2025
Ownership: Direct
Footnotes: F1, F2

CRM transaction

Common Stock

Sale

Transaction value: $124,695
Shares: -513
Change %: -0%
Price: $243.07
Shares after: 11,913,308
Date: 17 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F3

CRM transaction

Common Stock

Sale

Transaction value: $234,436
Shares: -961
Change %: -0.01%
Price: $243.95
Shares after: 11,912,347
Date: 17 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F4

CRM transaction

Common Stock

Sale

Transaction value: $78,862
Shares: -322
Change %: -0%
Price: $244.91
Shares after: 11,912,025
Date: 17 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F5

CRM transaction

Common Stock

Sale

Transaction value: $56,692
Shares: -230
Change %: -0%
Price: $246.49
Shares after: 11,911,795
Date: 17 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F6

CRM transaction

Common Stock

Sale

Transaction value: $27,265
Shares: -110
Change %: -0%
Price: $247.87
Shares after: 11,911,685
Date: 17 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F7

CRM transaction

Common Stock

Sale

Transaction value: $10,472
Shares: -42
Change %: -0%
Price: $249.33
Shares after: 11,911,643
Date: 17 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F8

CRM transaction

Common Stock

Sale

Transaction value: $18,008
Shares: -72
Change %: -0%
Price: $250.11
Shares after: 11,911,571
Date: 17 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F9

CRM holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 107,000
Date: 17 Oct 2025
Ownership: By Trust

CRM holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 10,000,000
Date: 17 Oct 2025
Ownership: By Marc Benioff Fund LLC
Footnotes: F10

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

CRM transaction Derivative

Non-qualified Stock Option (Right to Buy)

Options Exercise

Transaction value: $0
Shares: -2,250
Change %: -9%
Price: $0.000000
Shares after: 22,622
Date: 17 Oct 2025
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 2,250
Exercise price: $161.50
Footnotes: F1, F11

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 11 footnotes

Footnote F1

As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

Footnote F2

Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Footnote F3

Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.4093 to $243.3160 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F4

Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.4858 to $244.4777 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F5

Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.5009 to $245.4827 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F6

Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.9227 to $246.8500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F7

Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.4858 to $248.2983 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F8

Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.9340 to $249.8069 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F9

Weighted average price. These shares were sold in multiple transactions at prices ranging from $250.0037 to $250.3206 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F10

Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.

Footnote F11

Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.