Marc Benioff - 09 Oct 2025 Form 4 Insider Report for Salesforce, Inc. (CRM)

Reporting relationship: Chair and CEO, Director
Issuer ticker: CRM
Reported as of: 09 Oct 2025
Net transaction value: -$183,969
SEC form: 4
Accepted by SEC: 10 Oct 2025, 19:14:10 UTC
Prior SEC filing: 09 Oct 2025
Next SEC filing: 14 Oct 2025
Source filing: View source filing
Reporting owner signature: /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff

Key filing fact

Marc Benioff filed Form 4 for Salesforce, Inc. (CRM) on 10 Oct 2025.

Key facts

This page summarizes Marc Benioff's Form 4 filing for Salesforce, Inc. (CRM).
10 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 10 Oct 2025, 19:14.

Change

Previous filing in this sequence was filed on 09 Oct 2025.
Current net transaction value: -$183,969.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001294693 Primary reporting owner

Benioff Marc

Relationship: Chair and CEO, Director
Address: 415 MISSION STREET, 3RD FLOOR, SAN FRANCISCO
Signature: /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff
Signature date: 10 Oct 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

CRM transaction

Common Stock

Options Exercise

Transaction value: $363,375
Shares: +2,250
Change %: +0.02%
Price: $161.50
Shares after: 11,913,821
Date: 09 Oct 2025
Ownership: Direct
Footnotes: F1, F2

CRM transaction

Common Stock

Sale

Transaction value: $38,784
Shares: -163
Change %: -0%
Price: $237.94
Shares after: 11,913,658
Date: 09 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F3

CRM transaction

Common Stock

Sale

Transaction value: $32,082
Shares: -134
Change %: -0%
Price: $239.41
Shares after: 11,913,524
Date: 09 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F4

CRM transaction

Common Stock

Sale

Transaction value: $29,804
Shares: -124
Change %: -0%
Price: $240.35
Shares after: 11,913,400
Date: 09 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F5

CRM transaction

Common Stock

Sale

Transaction value: $39,652
Shares: -164
Change %: -0%
Price: $241.78
Shares after: 11,913,236
Date: 09 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F6

CRM transaction

Common Stock

Sale

Transaction value: $39,288
Shares: -162
Change %: -0%
Price: $242.52
Shares after: 11,913,074
Date: 09 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F7

CRM transaction

Common Stock

Sale

Transaction value: $75,088
Shares: -308
Change %: -0%
Price: $243.79
Shares after: 11,912,766
Date: 09 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F8

CRM transaction

Common Stock

Sale

Transaction value: $227,118
Shares: -928
Change %: -0.01%
Price: $244.74
Shares after: 11,911,838
Date: 09 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F9

CRM transaction

Common Stock

Sale

Transaction value: $65,528
Shares: -267
Change %: -0%
Price: $245.42
Shares after: 11,911,571
Date: 09 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F10

CRM holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 107,000
Date: 09 Oct 2025
Ownership: By Trust

CRM holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 10,000,000
Date: 09 Oct 2025
Ownership: By Marc Benioff Fund LLC
Footnotes: F11

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

CRM transaction Derivative

Non-qualified Stock Option (Right to Buy)

Options Exercise

Transaction value: $0
Shares: -2,250
Change %: -5.9%
Price: $0.000000
Shares after: 36,122
Date: 09 Oct 2025
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 2,250
Exercise price: $161.50
Footnotes: F1, F12

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 12 footnotes

Footnote F1

As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

Footnote F2

Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Footnote F3

Weighted average price. These shares were sold in multiple transactions at prices ranging from $237.6400 to $238.3520 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F4

Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.9855 to $239.7153 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F5

Weighted average price. These shares were sold in multiple transactions at prices ranging from $240.0056 to $240.9717 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F6

Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.1972 to $242.1192 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F7

Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.2366 to $242.8977 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F8

Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.2510 to $244.1700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F9

Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.2581 to $245.2313 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F10

Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.2646 to $245.5785 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F11

Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.

Footnote F12

Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.