Marc Benioff - 07 Oct 2025 Form 4 Insider Report for Salesforce, Inc. (CRM)

Reporting relationship: Chair and CEO, Director
Issuer ticker: CRM
Reported as of: 07 Oct 2025
Net transaction value: -$177,111
SEC form: 4
Accepted by SEC: 08 Oct 2025, 16:15:26 UTC
Prior SEC filing: 07 Oct 2025
Next SEC filing: 09 Oct 2025
Source filing: View source filing
Reporting owner signature: /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff

Key filing fact

Marc Benioff filed Form 4 for Salesforce, Inc. (CRM) on 08 Oct 2025.

Key facts

This page summarizes Marc Benioff's Form 4 filing for Salesforce, Inc. (CRM).
11 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 08 Oct 2025, 16:15.

Change

Previous filing in this sequence was filed on 07 Oct 2025.
Current net transaction value: -$177,111.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001294693 Primary reporting owner

Benioff Marc

Relationship: Chair and CEO, Director
Address: 415 MISSION STREET, 3RD FLOOR, SAN FRANCISCO
Signature: /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff
Signature date: 08 Oct 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

CRM transaction

Common Stock

Options Exercise

Transaction value: $363,375
Shares: +2,250
Change %: +0.02%
Price: $161.50
Shares after: 11,913,821
Date: 07 Oct 2025
Ownership: Direct
Footnotes: F1, F2

CRM transaction

Common Stock

Sale

Transaction value: $81,039
Shares: -340
Change %: -0%
Price: $238.35
Shares after: 11,913,481
Date: 07 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F3

CRM transaction

Common Stock

Sale

Transaction value: $252,813
Shares: -1,057
Change %: -0.01%
Price: $239.18
Shares after: 11,912,424
Date: 07 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F4

CRM transaction

Common Stock

Sale

Transaction value: $98,383
Shares: -410
Change %: -0%
Price: $239.96
Shares after: 11,912,014
Date: 07 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F5

CRM transaction

Common Stock

Sale

Transaction value: $19,537
Shares: -81
Change %: -0%
Price: $241.20
Shares after: 11,911,933
Date: 07 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F6

CRM transaction

Common Stock

Sale

Transaction value: $8,469
Shares: -35
Change %: -0%
Price: $241.97
Shares after: 11,911,898
Date: 07 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F7

CRM transaction

Common Stock

Sale

Transaction value: $20,679
Shares: -85
Change %: -0%
Price: $243.29
Shares after: 11,911,813
Date: 07 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F8

CRM transaction

Common Stock

Sale

Transaction value: $10,021
Shares: -41
Change %: -0%
Price: $244.41
Shares after: 11,911,772
Date: 07 Oct 2025
Ownership: Direct
Footnotes: F1, F2

CRM transaction

Common Stock

Sale

Transaction value: $38,678
Shares: -157
Change %: -0%
Price: $246.36
Shares after: 11,911,615
Date: 07 Oct 2025
Ownership: Direct
Footnotes: F1, F2, F9

CRM transaction

Common Stock

Sale

Transaction value: $10,867
Shares: -44
Change %: -0%
Price: $246.98
Shares after: 11,911,571
Date: 07 Oct 2025
Ownership: Direct
Footnotes: F1, F2

CRM holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 107,000
Date: 07 Oct 2025
Ownership: By Trust

CRM holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 10,000,000
Date: 07 Oct 2025
Ownership: By Marc Benioff Fund LLC
Footnotes: F10

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

CRM transaction Derivative

Non-qualified Stock Option (Right to Buy)

Options Exercise

Transaction value: $0
Shares: -2,250
Change %: -5.2%
Price: $0.000000
Shares after: 40,622
Date: 07 Oct 2025
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 2,250
Exercise price: $161.50
Footnotes: F1, F11

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 11 footnotes

Footnote F1

As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

Footnote F2

Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Footnote F3

Weighted average price. These shares were sold in multiple transactions at prices ranging from $237.7200 to $238.6900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F4

Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.7300 to $239.6854 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F5

Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.7300 to $240.2300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F6

Weighted average price. These shares were sold in multiple transactions at prices ranging from $240.7784 to $241.4178 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F7

Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.9341 to $242.0000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F8

Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.9748 to $243.6560 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F9

Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.8543 to $246.5600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F10

Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.

Footnote F11

Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.