Key facts
- This page summarizes Marc Benioff's Form 4 filing for Salesforce, Inc. (CRM).
- 12 reported transactions and 2 derivative rows are listed below.
- Accepted by SEC: 19 Sep 2025, 18:20.
Marc Benioff - 17 Sep 2025 Form 4 Insider Report for Salesforce, Inc. (CRM)
- Reporting relationship
- Chair and CEO, Director
- Issuer ticker
- CRM
- Reported as of
- 17 Sep 2025
- Net transaction value
- -$367,732
- SEC form
- 4
- Accepted by SEC
- 19 Sep 2025, 18:20:38 UTC
- Prior SEC filing
- 17 Sep 2025
- Next SEC filing
- 22 Sep 2025
- Source filing
- View source filing
- Reporting owner signature
- /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff
Source evidence
Original filing metadata and source links for verification.
5 source fields
Reporting owner
1 detail
Key filing fact
Marc Benioff filed Form 4 for Salesforce, Inc. (CRM) on 19 Sep 2025.
Change
- Previous filing in this sequence was filed on 17 Sep 2025.
- Current net transaction value: -$367,732.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reporting Owners (1)
CIK 0001294693
Primary reporting owner
Benioff Marc
- Relationship
- Chair and CEO, Director
- Address
- 415 MISSION STREET, 3RD FLOOR, SAN FRANCISCO
- Signature
- /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff
- Signature date
- 19 Sep 2025
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
CRM
transaction
Common Stock
Options Exercise
- Transaction value
- $363,375
- Shares
- +2,250
- Change %
- +0.02%
- Price
- $161.50
- Shares after
- 11,913,821
- Date
- 17 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F2
CRM
transaction
Common Stock
Sale
- Transaction value
- $108,908
- Shares
- -453
- Change %
- -0%
- Price
- $240.42
- Shares after
- 11,913,368
- Date
- 17 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F2, F3
CRM
transaction
Common Stock
Sale
- Transaction value
- $238,335
- Shares
- -988
- Change %
- -0.01%
- Price
- $241.23
- Shares after
- 11,912,380
- Date
- 17 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F2, F4
CRM
transaction
Common Stock
Sale
- Transaction value
- $194,566
- Shares
- -804
- Change %
- -0.01%
- Price
- $242.00
- Shares after
- 11,911,576
- Date
- 17 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F2, F5
CRM
transaction
Common Stock
Sale
- Transaction value
- $1,214
- Shares
- -5
- Change %
- -0%
- Price
- $242.84
- Shares after
- 11,911,571
- Date
- 17 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F2
CRM
transaction
Common Stock
Options Exercise
- Transaction value
- $363,375
- Shares
- +2,250
- Change %
- +0.02%
- Price
- $161.50
- Shares after
- 11,913,821
- Date
- 18 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F2
CRM
transaction
Common Stock
Sale
- Transaction value
- $127,981
- Shares
- -525
- Change %
- -0%
- Price
- $243.77
- Shares after
- 11,913,296
- Date
- 18 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F2, F6
CRM
transaction
Common Stock
Sale
- Transaction value
- $195,729
- Shares
- -800
- Change %
- -0.01%
- Price
- $244.66
- Shares after
- 11,912,496
- Date
- 18 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F2, F7
CRM
transaction
Common Stock
Sale
- Transaction value
- $103,190
- Shares
- -420
- Change %
- -0%
- Price
- $245.69
- Shares after
- 11,912,076
- Date
- 18 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F2, F8
CRM
transaction
Common Stock
Sale
- Transaction value
- $124,559
- Shares
- -505
- Change %
- -0%
- Price
- $246.65
- Shares after
- 11,911,571
- Date
- 18 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F2, F9
CRM
holding
Common Stock
No transaction description listed
- Transaction value
- Shares
- Change %
- Price
- Shares after
- 107,000
- Date
- 17 Sep 2025
- Ownership
- By Trust
CRM
holding
Common Stock
No transaction description listed
- Transaction value
- Shares
- Change %
- Price
- Shares after
- 10,000,000
- Date
- 17 Sep 2025
- Ownership
- By Marc Benioff Fund LLC
- Footnotes
- F10
Reported derivative securities
Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.
CRM
transaction
Derivative
Non-qualified Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -2,250
- Change %
- -3%
- Price
- $0.000000
- Shares after
- 72,122
- Date
- 17 Sep 2025
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 2,250
- Exercise price
- $161.50
- Footnotes
- F1, F11
CRM
transaction
Derivative
Non-qualified Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -2,250
- Change %
- -3.1%
- Price
- $0.000000
- Shares after
- 69,872
- Date
- 18 Sep 2025
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 2,250
- Exercise price
- $161.50
- Footnotes
- F1, F11
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Rule 10b5-1 trading plan
These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.
Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).
Explanation of responses 11 footnotes
Footnote F1
As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
Footnote F2
Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
Footnote F3
Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.7914 to $240.7843 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Footnote F4
Weighted average price. These shares were sold in multiple transactions at prices ranging from $240.7992 to $241.7705 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Footnote F5
Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.8069 to $242.5710 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Footnote F6
Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.1610 to $244.1443 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Footnote F7
Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.1800 to $245.1319 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Footnote F8
Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.2387 to $246.1393 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Footnote F9
Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.2369 to $247.0809 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Footnote F10
Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
Footnote F11
Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.