Marc Benioff - 10 Sep 2025 Form 4 Insider Report for Salesforce, Inc. (CRM)

Reporting relationship: Chair and CEO, Director
Issuer ticker: CRM
Reported as of: 10 Sep 2025
Net transaction value: -$191,601
SEC form: 4
Accepted by SEC: 11 Sep 2025, 17:54:40 UTC
Prior SEC filing: 10 Sep 2025
Next SEC filing: 12 Sep 2025
Source filing: View source filing
Reporting owner signature: /s/ Sarah Dale, Attorney-in-Fact for Marc Benioff

Key filing fact

Marc Benioff filed Form 4 for Salesforce, Inc. (CRM) on 11 Sep 2025.

Key facts

This page summarizes Marc Benioff's Form 4 filing for Salesforce, Inc. (CRM).
12 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 11 Sep 2025, 17:54.

Change

Previous filing in this sequence was filed on 10 Sep 2025.
Current net transaction value: -$191,601.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001294693 Primary reporting owner

Benioff Marc

Relationship: Chair and CEO, Director
Address: 415 MISSION STREET, 3RD FLOOR, SAN FRANCISCO
Signature: /s/ Sarah Dale, Attorney-in-Fact for Marc Benioff
Signature date: 11 Sep 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

CRM transaction

Common Stock

Options Exercise

Transaction value: $363,375
Shares: +2,250
Change %: +0.02%
Price: $161.50
Shares after: 11,913,821
Date: 10 Sep 2025
Ownership: Direct
Footnotes: F1, F2

CRM transaction

Common Stock

Sale

Transaction value: $117,630
Shares: -485
Change %: -0%
Price: $242.54
Shares after: 11,913,336
Date: 10 Sep 2025
Ownership: Direct
Footnotes: F1, F2, F3

CRM transaction

Common Stock

Sale

Transaction value: $33,345
Shares: -137
Change %: -0%
Price: $243.40
Shares after: 11,913,199
Date: 10 Sep 2025
Ownership: Direct
Footnotes: F1, F2, F4

CRM transaction

Common Stock

Sale

Transaction value: $47,316
Shares: -193
Change %: -0%
Price: $245.16
Shares after: 11,913,006
Date: 10 Sep 2025
Ownership: Direct
Footnotes: F1, F2, F5

CRM transaction

Common Stock

Sale

Transaction value: $79,197
Shares: -322
Change %: -0%
Price: $245.95
Shares after: 11,912,684
Date: 10 Sep 2025
Ownership: Direct
Footnotes: F1, F2, F6

CRM transaction

Common Stock

Sale

Transaction value: $114,415
Shares: -463
Change %: -0%
Price: $247.12
Shares after: 11,912,221
Date: 10 Sep 2025
Ownership: Direct
Footnotes: F1, F2, F7

CRM transaction

Common Stock

Sale

Transaction value: $47,188
Shares: -190
Change %: -0%
Price: $248.36
Shares after: 11,912,031
Date: 10 Sep 2025
Ownership: Direct
Footnotes: F1, F2, F8

CRM transaction

Common Stock

Sale

Transaction value: $20,495
Shares: -82
Change %: -0%
Price: $249.94
Shares after: 11,911,949
Date: 10 Sep 2025
Ownership: Direct
Footnotes: F1, F2, F9

CRM transaction

Common Stock

Sale

Transaction value: $18,561
Shares: -74
Change %: -0%
Price: $250.83
Shares after: 11,911,875
Date: 10 Sep 2025
Ownership: Direct
Footnotes: F1, F2, F10

CRM transaction

Common Stock

Sale

Transaction value: $64,900
Shares: -257
Change %: -0%
Price: $252.53
Shares after: 11,911,618
Date: 10 Sep 2025
Ownership: Direct
Footnotes: F1, F2, F11

CRM transaction

Common Stock

Sale

Transaction value: $11,929
Shares: -47
Change %: -0%
Price: $253.81
Shares after: 11,911,571
Date: 10 Sep 2025
Ownership: Direct
Footnotes: F1, F2

CRM holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 107,000
Date: 10 Sep 2025
Ownership: By Trust

CRM holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 10,000,000
Date: 10 Sep 2025
Ownership: By Marc Benioff Fund LLC
Footnotes: F12

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

CRM transaction Derivative

Non-qualified Stock Option (Right to Buy)

Options Exercise

Transaction value: $0
Shares: -2,250
Change %: -2.6%
Price: $0.000000
Shares after: 83,372
Date: 10 Sep 2025
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 2,250
Exercise price: $161.50
Footnotes: F1, F13

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 13 footnotes

Footnote F1

As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

Footnote F2

Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Footnote F3

Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.0107 to $242.8896 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F4

Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.0404 to $243.9480 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F5

Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.5952 to $245.5854 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F6

Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.6000 to $246.5719 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F7

Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.7000 to $247.5681 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F8

Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.7303 to $248.6505 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F9

Weighted average price. These shares were sold in multiple transactions at prices ranging from $249.6137 to $250.2914 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F10

Weighted average price. These shares were sold in multiple transactions at prices ranging from $250.7444 to $250.8992 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F11

Weighted average price. These shares were sold in multiple transactions at prices ranging from $252.1462 to $252.9940 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F12

Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.

Footnote F13

Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.