Marc Benioff - 26 Aug 2025 Form 4 Insider Report for Salesforce, Inc. (CRM)

Reporting relationship: Chair and CEO, Director
Issuer ticker: CRM
Reported as of: 26 Aug 2025
Net transaction value: -$187,137
SEC form: 4
Accepted by SEC: 27 Aug 2025, 16:12:16 UTC
Prior SEC filing: 26 Aug 2025
Next SEC filing: 28 Aug 2025
Source filing: View source filing
Reporting owner signature: /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff

Key filing fact

Marc Benioff filed Form 4 for Salesforce, Inc. (CRM) on 27 Aug 2025.

Key facts

This page summarizes Marc Benioff's Form 4 filing for Salesforce, Inc. (CRM).
7 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 27 Aug 2025, 16:12.

Change

Previous filing in this sequence was filed on 26 Aug 2025.
Current net transaction value: -$187,137.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001294693 Primary reporting owner

Benioff Marc

Relationship: Chair and CEO, Director
Address: 415 MISSION STREET, 3RD FLOOR, SAN FRANCISCO
Signature: /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff
Signature date: 27 Aug 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

CRM transaction

Common Stock

Options Exercise

Transaction value: $363,375
Shares: +2,250
Change %: +0.02%
Price: $161.50
Shares after: 11,913,821
Date: 26 Aug 2025
Ownership: Direct
Footnotes: F1, F2

CRM transaction

Common Stock

Sale

Transaction value: $319,462
Shares: -1,310
Change %: -0.01%
Price: $243.86
Shares after: 11,912,511
Date: 26 Aug 2025
Ownership: Direct
Footnotes: F1, F2, F3

CRM transaction

Common Stock

Sale

Transaction value: $121,978
Shares: -499
Change %: -0%
Price: $244.45
Shares after: 11,912,012
Date: 26 Aug 2025
Ownership: Direct
Footnotes: F1, F2, F4

CRM transaction

Common Stock

Sale

Transaction value: $40,926
Shares: -166
Change %: -0%
Price: $246.54
Shares after: 11,911,846
Date: 26 Aug 2025
Ownership: Direct
Footnotes: F1, F2, F5

CRM transaction

Common Stock

Sale

Transaction value: $42,810
Shares: -173
Change %: -0%
Price: $247.46
Shares after: 11,911,673
Date: 26 Aug 2025
Ownership: Direct
Footnotes: F1, F2, F6

CRM transaction

Common Stock

Sale

Transaction value: $25,335
Shares: -102
Change %: -0%
Price: $248.39
Shares after: 11,911,571
Date: 26 Aug 2025
Ownership: Direct
Footnotes: F1, F2, F7

CRM holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 107,000
Date: 26 Aug 2025
Ownership: By Trust

CRM holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 10,000,000
Date: 26 Aug 2025
Ownership: By Marc Benioff Fund LLC
Footnotes: F8

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

CRM transaction Derivative

Non-qualified Stock Option (Right to Buy)

Options Exercise

Transaction value: $0
Shares: -2,250
Change %: -2.1%
Price: $0.000000
Shares after: 105,872
Date: 26 Aug 2025
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 2,250
Exercise price: $161.50
Footnotes: F1, F9

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 9 footnotes

Footnote F1

As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

Footnote F2

Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Footnote F3

Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.1852 to $244.1816 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F4

Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.2231 to $244.8892 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F5

Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.9715 to $246.8468 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F6

Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.0198 to $247.7563 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F7

Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.1934 to $248.6027 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Footnote F8

Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.

Footnote F9

Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.