Eric Vishria - 12 May 2025 Form 4 Insider Report for Amplitude, Inc. (AMPL)

Role
Director
Signature
/s/ An-Yen Hu, by power of attorney for Eric Vishria
Issuer symbol
AMPL
Transactions as of
12 May 2025
Net transactions value
-$120,000
Form type
4
Filing time
14 May 2025, 16:01:21 UTC
Previous filing
12 May 2025
Next filing
21 May 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Vishria Eric Director C/O BENCHMARK, 2965 WOODSIDE ROAD, WOODSIDE /s/ An-Yen Hu, by power of attorney for Eric Vishria 14 May 2025 0001617474

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction AMPL Class A Common Stock Conversion of derivative security $0 +1,685,008 $0.000000 1,685,008 12 May 2025 See footnote F1, F2
transaction AMPL Class A Common Stock Other $0 -1,685,008 -100% $0.000000 0 12 May 2025 See footnote F2, F3
transaction AMPL Class A Common Stock Other $0 +77,762 +30% $0.000000 339,621 12 May 2025 See footnote F3, F4
transaction AMPL Class A Common Stock Sale $120,000 -10,000 -2.9% $12.00 329,621 12 May 2025 See footnote F4, F5
holding AMPL Class A Common Stock 49,806 12 May 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction AMPL Class B Common Stock Conversion of derivative security $0 -1,685,008 -100% $0.000000 0 12 May 2025 Class A Common Stock 1,685,008 See footnote F2, F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Conversion of a derivative security in accordance with its terms.
F2 Shares are held directly by Benchmark Capital Partners VIII, L.P. ("BCP VIII") for itself and as nominee for Benchmark Founders' Fund VIII, L.P. ("BFF VIII") and Benchmark Founders' Fund VIII-B, L.P. ("BFF VIII-B"). Benchmark Capital Management Co. VIII, L.L.C. ("BCMC VIII"), the general partner of BCP VIII, BFF VIII and BFF VIII-B, may be deemed to have sole voting and dispositive power over the securities. Eric Vishria, a member of the Issuer's board of directors, Matthew R. Cohler, Peter H. Fenton, J. William Gurley, An-Yen Hu, Mitchell H. Lasky and Chetan Puttagunta are the managing members of BCMC VIII, and each of them may be deemed to share voting and dispositive power over the securities held by such entities. Each such person and entity disclaims the existence of a "group" and disclaims beneficial ownership of the securities, except to the extent of such person's or entity's pecuniary interest in such securities.
F3 Represents a pro-rata, in-kind distribution by BCP VIII and its affiliated funds, not for additional consideration, to its partners, including BCMC VIII and its respective members and assignees.
F4 Shares are held by entities controlled by the reporting person.
F5 The sales reported were effected pursuant to a 10b5-1 trading plan adopted by the reporting person on December 13, 2024.
F6 The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis. The Class B Common Stock will convert automatically into shares of the Issuer's Class A Common Stock on a one-to-one basis upon the earlier of (a) any transfer of the Class B Common Stock by the holder, whether or not for value, subject to certain exceptions or (b) the date that is six months following the date on which none of the Issuer's founders is an employee or director of the Issuer (unless a founder has rejoined the Issuer during such six-month period).