Tiffany Rose Smith - Dec 2, 2024 Form 4 Insider Report for Lulu's Fashion Lounge Holdings, Inc. (LVLU)

Signature
/s/ Alexa Pisczak as attorney-in-fact for Tiffany Rose Smith
Stock symbol
LVLU
Transactions as of
Dec 2, 2024
Transactions value $
-$648
Form type
4
Date filed
12/4/2024, 04:05 PM
Previous filing
Nov 29, 2024
Next filing
Dec 6, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction LVLU Common Stock Sale -$277 -225 -0.07% $1.23 341K Dec 2, 2024 Direct F1
transaction LVLU Common Stock Sale -$371 -300 -0.09% $1.24 341K Dec 3, 2024 Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 19, 2024.
F2 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $1.235 to $1.24, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.