Diana P. Diaz - Oct 16, 2024 Form 4 Insider Report for Direct Digital Holdings, Inc. (DRCT)

Role
Chief Financial Officer
Signature
/s/ Mark Walker, attorney-in-fact For Diana P. Diaz
Stock symbol
DRCT
Transactions as of
Oct 16, 2024
Transactions value $
-$5,435
Form type
4
Date filed
10/18/2024, 04:05 PM
Previous filing
Mar 20, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction DRCT Class A Common Stock Options Exercise +6.22K +168.27% 9.91K Oct 16, 2024 Direct F1
transaction DRCT Class A Common Stock Tax liability -$5.44K -1.51K -15.28% $3.59 8.4K Oct 16, 2024 Direct F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction DRCT Restricted Stock Units Options Exercise $0 -6.22K -33.33% $0.00 12.4K Oct 16, 2024 Class A Common Stock, par value $0.001 per share 6.22K Direct F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.
F2 Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units for 6,216 shares.
F3 On October 16, 2023, the reporting person was granted 18,650 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on October 16, 2024, an additional 33% of the restricted stock units will vest on October 16, 2025, and the remaining balance of 34% of the restricted stock units will vest on October 16, 2026. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).