Keith W. Smith - Mar 20, 2024 Form 4 Insider Report for Direct Digital Holdings, Inc. (DRCT)

Signature
/s/ Mark Walker, attorney-in-fact for Keith W. Smith
Stock symbol
DRCT
Transactions as of
Mar 20, 2024
Transactions value $
-$258,973
Form type
4
Date filed
8/27/2024, 04:32 PM
Previous filing
Mar 20, 2024
Next filing
Jun 12, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction DRCT Class A Common Stock Options Exercise +40K +124.99% 72K Mar 20, 2024 Direct F1, F2
transaction DRCT Class A Common Stock Options Exercise +9.97K +13.85% 82K Mar 20, 2024 Direct F1
transaction DRCT Class A Common Stock Tax liability -$222K -14.6K -17.77% $15.24 67.4K Apr 1, 2024 Direct F3
transaction DRCT Class A Common Stock Tax liability -$37K -2.43K -3.6% $15.24 65K Apr 1, 2024 Direct F4
holding DRCT Class A Common Stock 131K Mar 20, 2024 By SKW Financial LLC

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction DRCT Restricted Stock Units Options Exercise $0 -40K -100% $0.00 0 Mar 20, 2024 Class A Common Stock, par value $0.001 per share 40K Direct F1, F5
transaction DRCT Restricted Stock Units Options Exercise $0 -9.97K -33.33% $0.00 19.9K Mar 20, 2024 Class A Common Stock, par value $0.001 per share 9.97K Direct F1, F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.
F2 Due to administrative error, the number of non-derivative securities beneficially owned by the Reporting Person was incorrectly reported as 32,058 instead of 32,003 on a Form 4 filed on March 20, 2024. This column reflects the corrected balance, as effected by the transactions reported on this Form 4.
F3 Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units for 40,000 shares.
F4 Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units for 9,970 shares.
F5 On March 20, 2023, the reporting person was granted 40,000 restricted stock units. 100% of the restricted stock units vested on March 20, 2024.
F6 On March 20, 2023, the reporting person was granted 29,910 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units will vest on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan).