Jonathan Bryan Campbell - 17 Feb 2026 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Role
SVP, Chief Accounting Officer
Signature
Benjamin L. Morgan, Attorney in Fact
Issuer symbol
BFH
Transactions as of
17 Feb 2026
Net transactions value
-$312,170
Form type
4
Filing time
19 Feb 2026, 20:26:50 UTC
Previous filing
20 Feb 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Campbell Jonathan Bryan SVP, Chief Accounting Officer 3095 LOYALTY CIRCLE, COLUMBUS Benjamin L. Morgan, Attorney in Fact 19 Feb 2026 0001893356
This filing has been restated, see here for the amended filing

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction BFH Common Stock Award +5,183 +14% 41,410 17 Feb 2026 Direct F1
transaction BFH Common Stock Tax liability $215,571 -2,951 -7.1% $73.05 38,459 17 Feb 2026 Direct F2
transaction BFH Common Stock Tax liability $96,599 -1,310 -3.4% $73.74 37,149 18 Feb 2026 Direct F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The new grant is for 5,183 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 1,710 units vesting on 2/17/27, 1,710 units vesting on 2/17/28 and 1,762 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates.
F2 Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.