Allegra S. Driscoll - 17 Feb 2026 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Signature
Benjamin L. Morgan, Attorney in Fact
Issuer symbol
BFH
Transactions as of
17 Feb 2026
Net transactions value
-$392,660
Form type
4
Filing time
19 Feb 2026, 20:25:19 UTC
Previous filing
20 Feb 2025
Next filing
04 Mar 2026

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Driscoll Allegra S EVP, Chief Technology Officer 156 5TH AVENUE, FLOOR 2, MANHATTAN Benjamin L. Morgan, Attorney in Fact 19 Feb 2026 0002008252

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction BFH Common Stock Award +7,109 +15% 54,656 17 Feb 2026 Direct F1
transaction BFH Common Stock Award +10,663 +20% 65,319 17 Feb 2026 Direct F2
transaction BFH Common Stock Tax liability $203,590 -2,787 -4.3% $73.05 62,532 17 Feb 2026 Direct F3
transaction BFH Common Stock Tax liability $189,069 -2,564 -4.1% $73.74 59,968 18 Feb 2026 Direct F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The new grant is for 7,109 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,345 units vesting on 2/17/27, 2,345 units vesting on 2/17/28 and 2,417 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates.
F2 The new grant is for 10,663 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date.
F3 Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.