Ralph J. Andretta - 11 Dec 2025 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Role: President and CEO, Director
Signature: Benjamin L. Morgan, Attorney in Fact
Issuer symbol: BFH
Transactions as of: 11 Dec 2025
Net transactions value: -$303,020
Form type: 4
Filing time: 15 Dec 2025, 18:56:47 UTC
Previous filing: 20 Feb 2025
Next filing: 19 Feb 2026
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
Andretta Ralph J	President and CEO, Director	3095 LOYALTY CIRCLE, COLUMBUS	Benjamin L. Morgan, Attorney in Fact	15 Dec 2025	0001801850

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	BFH	Common Stock	Tax liability	$303,020	-4,116	-0.76%	$73.62	534,997	11 Dec 2025	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The reported transaction involved the withholding of an aggregate of 4,116 shares of stock issuable upon the early vesting of an equal number of restricted stock units to pay taxes associated with the reporting person becoming retirement eligible. Of the 4,116 shares, (a) 1,691 were withheld from the time-based restricted stock units granted 2/18/25, (b) 1,686 were withheld from the time-based restricted stock units granted 2/15/24, and (c) 739 were withheld from the time-based restricted stock units granted 3/24/23.
F2	The total number of securities beneficially owned includes: (a) 172,361 unrestricted shares; (b) 19,052 unvested units from an award of 58,211 time-based restricted stock units granted 3/24/23; (c) 87,319 unvested performance-based restricted stock units granted 3/24/23; (d) 43,496 unvested units from an award of 67,435 time-based restricted stock units granted 2/15/24; (e) 101,153 unvested performance-based restricted stock units granted 2/15/24; (f) unvested 43,632 time-based restricted stock units granted 2/18/25; and (g) unvested 67,984 performance-based restricted stock units granted on 2/18/25.

Content

The reported transaction involved the withholding of an aggregate of 4,116 shares of stock issuable upon the early vesting of an equal number of restricted stock units to pay taxes associated with the reporting person becoming retirement eligible. Of the 4,116 shares, (a) 1,691 were withheld from the time-based restricted stock units granted 2/18/25, (b) 1,686 were withheld from the time-based restricted stock units granted 2/15/24, and (c) 739 were withheld from the time-based restricted stock units granted 3/24/23.

The total number of securities beneficially owned includes: (a) 172,361 unrestricted shares; (b) 19,052 unvested units from an award of 58,211 time-based restricted stock units granted 3/24/23; (c) 87,319 unvested performance-based restricted stock units granted 3/24/23; (d) 43,496 unvested units from an award of 67,435 time-based restricted stock units granted 2/15/24; (e) 101,153 unvested performance-based restricted stock units granted 2/15/24; (f) unvested 43,632 time-based restricted stock units granted 2/18/25; and (g) unvested 67,984 performance-based restricted stock units granted on 2/18/25.