Tammy M. McConnaughey - 25 Mar 2024 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Role: EVP, Operations & Credit Risk
Signature: Benjamin L. Morgan, Attorney in Fact
Issuer symbol: BFH
Transactions as of: 25 Mar 2024
Net transactions value: -$63,849
Form type: 4
Filing time: 27 Mar 2024, 16:11:08 UTC
Previous filing: 20 Feb 2024
Next filing: 20 Feb 2025
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	BFH	Common Stock	Tax liability	$63,849	-1,793	-1.6%	$35.61	108,675	25 Mar 2024	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.
F2	The total number of securities beneficially owned includes: (a) 36,334.055 unrestricted shares; (b) 2,067 unvested units from an award of 6,077 time-based restricted stock units granted 2/15/22; (c) 9,115 unvested performance-based restricted stock units granted 2/15/22; (d) 8,126 unvested units from an award of 12,128 time-based restricted stock units granted 3/24/23; (e) 18,191 unvested performance-based restricted stock units granted 3/24/23; (f) 13,937 unvested time-based restricted stock units granted 2/15/24; and (g) 20,905 unvested performance-based restricted stock units granted 2/15/24.

Content

Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.

The total number of securities beneficially owned includes: (a) 36,334.055 unrestricted shares; (b) 2,067 unvested units from an award of 6,077 time-based restricted stock units granted 2/15/22; (c) 9,115 unvested performance-based restricted stock units granted 2/15/22; (d) 8,126 unvested units from an award of 12,128 time-based restricted stock units granted 3/24/23; (e) 18,191 unvested performance-based restricted stock units granted 3/24/23; (f) 13,937 unvested time-based restricted stock units granted 2/15/24; and (g) 20,905 unvested performance-based restricted stock units granted 2/15/24.