Valerie E. Greer - Mar 25, 2024 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Role: EVP, Chief Commercial Officer
Signature: Benjamin L. Morgan, Attorney in Fact
Stock symbol: BFH
Transactions as of: Mar 25, 2024
Transactions value $: -$84,253
Form type: 4
Date filed: 3/27/2024, 04:10 PM
Previous filing: Feb 20, 2024

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	BFH	Common Stock	Tax liability	-$84.3K	-2.37K	-1.7%	$35.61	137K	Mar 25, 2024	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.
F2	The total number of securities beneficially owned includes: (a) 39,449 unrestricted shares; (b) 2,273 unvested units from an award of 6,685 time-based restricted stock units granted 2/15/22; (c) 10,027 unvested performance-based restricted stock units granted 2/15/22; (d) 11,305 unvested units from an award of 16,873 time-based restricted stock units granted 3/24/23; (e) 25,310 unvested performance-based restricted stock units granted 3/24/23; (f) 19,444 unvested time-based restricted stock units granted 2/15/24; and (g) 29,166 unvested performance-based restricted stock units granted 2/15/24.

Content

Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.

The total number of securities beneficially owned includes: (a) 39,449 unrestricted shares; (b) 2,273 unvested units from an award of 6,685 time-based restricted stock units granted 2/15/22; (c) 10,027 unvested performance-based restricted stock units granted 2/15/22; (d) 11,305 unvested units from an award of 16,873 time-based restricted stock units granted 3/24/23; (e) 25,310 unvested performance-based restricted stock units granted 3/24/23; (f) 19,444 unvested time-based restricted stock units granted 2/15/24; and (g) 29,166 unvested performance-based restricted stock units granted 2/15/24.