Perry S. Beberman - 25 Mar 2024 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Role: EVP, Chief Financial Officer
Signature: Benjamin L. Morgan, Attorney in Fact
Issuer symbol: BFH
Transactions as of: 25 Mar 2024
Net transactions value: -$84,894
Form type: 4
Filing time: 27 Mar 2024, 16:08:21 UTC
Previous filing: 20 Feb 2024
Next filing: 17 Jul 2024
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	BFH	Common Stock	Tax liability	$84,894	-2,384	-1.9%	$35.61	123,827	25 Mar 2024	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.
F2	The total number of securities beneficially owned includes: (a) 13,782 unrestricted shares; (b) 3,870 unvested units from an award of 11,385 time-based restricted stock units granted 7/15/21; (c) 4,710 unvested performance-based restricted stock units granted 7/15/21; (d) 3,001 unvested units from an award of 8,826 time-based restricted stock units granted 2/15/22; (e) 13,239 unvested performance-based restricted stock units granted 2/15/22; (f) 11,305 unvested units from an award of 16,873 time-based restricted stock units granted 3/24/23; (g) 25,310 unvested performance-based restricted stock units granted 3/24/23; (h) 19,444 unvested time-based restricted stock units granted 2/15/24; and (i) 29,166 unvested performance-based restricted stock units granted 2/15/24.

Content

Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.

The total number of securities beneficially owned includes: (a) 13,782 unrestricted shares; (b) 3,870 unvested units from an award of 11,385 time-based restricted stock units granted 7/15/21; (c) 4,710 unvested performance-based restricted stock units granted 7/15/21; (d) 3,001 unvested units from an award of 8,826 time-based restricted stock units granted 2/15/22; (e) 13,239 unvested performance-based restricted stock units granted 2/15/22; (f) 11,305 unvested units from an award of 16,873 time-based restricted stock units granted 3/24/23; (g) 25,310 unvested performance-based restricted stock units granted 3/24/23; (h) 19,444 unvested time-based restricted stock units granted 2/15/24; and (i) 29,166 unvested performance-based restricted stock units granted 2/15/24.