Ploder Rodolfo O - 15 Nov 2023 Form 4 Insider Report for EQUIFAX INC (EFX)

Reporting relationship: EVP, Pres Workforce Solutions
Issuer ticker: EFX
Reported as of: 15 Nov 2023
Net transaction value: -$2,079,427
SEC form: 4
Accepted by SEC: 17 Nov 2023, 16:06:21 UTC
Prior SEC filing: 23 Feb 2023
Next SEC filing: 13 Feb 2024
Source filing: View source filing
Reporting owner signature: /s/ Lisa Stockard as Attorney-in-Fact

Key filing fact

Ploder Rodolfo O filed Form 4 for EQUIFAX INC (EFX) on 17 Nov 2023.

Key facts

This page summarizes Ploder Rodolfo O's Form 4 filing for EQUIFAX INC (EFX).
8 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 17 Nov 2023, 16:06.

Change

Previous filing in this sequence was filed on 23 Feb 2023.
Current net transaction value: -$2,079,427.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

EFX transaction

Common Stock

Options Exercise

Transaction value: $1,558,117
Shares: +12,233
Change %: +14%
Price: $127.37
Shares after: 98,262
Date: 15 Nov 2023
Ownership: Direct
Footnotes: F1, F2

EFX transaction

Common Stock

Sale

Transaction value: $38,807
Shares: -199
Change %: -0.2%
Price: $195.01
Shares after: 98,006
Date: 15 Nov 2023
Ownership: Direct
Footnotes: F1, F2, F3

EFX transaction

Common Stock

Sale

Transaction value: $58,015
Shares: -295
Change %: -0.3%
Price: $196.66
Shares after: 97,768
Date: 15 Nov 2023
Ownership: Direct
Footnotes: F1, F2, F4

EFX transaction

Common Stock

Sale

Transaction value: $835,261
Shares: -4,207
Change %: -4.3%
Price: $198.54
Shares after: 93,561
Date: 15 Nov 2023
Ownership: Direct
Footnotes: F1, F2, F5

EFX transaction

Common Stock

Sale

Transaction value: $1,487,388
Shares: -7,468
Change %: -8%
Price: $199.17
Shares after: 86,093
Date: 15 Nov 2023
Ownership: Direct
Footnotes: F1, F2, F6

EFX transaction

Common Stock

Sale

Transaction value: $571,380
Shares: -2,849
Change %: -3.3%
Price: $200.55
Shares after: 83,244
Date: 15 Nov 2023
Ownership: Direct
Footnotes: F1, F2, F7

EFX transaction

Common Stock

Sale

Transaction value: $646,693
Shares: -3,215
Change %: -3.9%
Price: $201.15
Shares after: 80,029
Date: 15 Nov 2023
Ownership: Direct
Footnotes: F1, F2, F8

EFX holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 445
Date: 15 Nov 2023
Ownership: By 401(k)

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

EFX transaction Derivative

Stock Option/Right to Buy

Options Exercise

Transaction value: $0
Shares: -12,233
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 15 Nov 2023
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 12,233
Exercise price: $127.37
Footnotes: F1

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 8 footnotes

Footnote F1

The sales reported in this Form 4 were effected pursuant to a rule 10b5-1 trading plan adopted by the reporting person on 8/15/2023.

Footnote F2

Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date.

Footnote F3

The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $195.01 to $195.02, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

Footnote F4

The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $196.38 to $196.69, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

Footnote F5

The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $197.82 to $198.81, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

Footnote F6

The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $198.82 to $199.79, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

Footnote F7

The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $199.84 to $200.815, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

Footnote F8

The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $200.84 to $201.58, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.