Valerie E. Greer - 15 Feb 2023 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Role: EVP, Chief Comm'l Officer
Signature: Benjamin L. Morgan, Attorney in Fact
Issuer symbol: BFH
Transactions as of: 15 Feb 2023
Net transactions value: -$138,411
Form type: 4
Filing time: 17 Feb 2023, 16:57:28 UTC
Previous filing: 09 Aug 2022
Next filing: 27 Mar 2023
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	BFH	Common Stock	Tax liability	$38,649	-939	-1.5%	$41.16	60,416	15 Feb 2023	Direct	F1
transaction	BFH	Common Stock	Tax liability	$99,762	-2,422	-4%	$41.19	57,994	16 Feb 2023	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.
F2	The total number of securities beneficially owned includes: (a) 19,280 unrestricted shares; (b) 8,009 unvested units from an award of 22,481 time-based restricted stock units granted 7/15/20; (c) 5,859 unvested units from an award of 17,234 time-based restricted stock units granted 2/16/21; (d) 10,340 unvested performance-based restricted stock units granted 2/16/21; (e) 4,479 unvested units from an award of 6,685 time-based restricted stock units granted 2/15/22; and (f) 10,027 unvested performance-based restricted stock units granted 2/15/22.

Content

Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.

The total number of securities beneficially owned includes: (a) 19,280 unrestricted shares; (b) 8,009 unvested units from an award of 22,481 time-based restricted stock units granted 7/15/20; (c) 5,859 unvested units from an award of 17,234 time-based restricted stock units granted 2/16/21; (d) 10,340 unvested performance-based restricted stock units granted 2/16/21; (e) 4,479 unvested units from an award of 6,685 time-based restricted stock units granted 2/15/22; and (f) 10,027 unvested performance-based restricted stock units granted 2/15/22.