Roger H. Ballou - Dec 31, 2021 Form 5 Insider Report for ALLIANCE DATA SYSTEMS CORP (BFH)

Role: Director
Signature: Benjamin L. Morgan, Attorney in Fact
Stock symbol: BFH
Transactions as of: Dec 31, 2021
Transactions value $: $0
Form type: 5
Date filed: 2/11/2022, 03:10 PM
Previous filing: Dec 17, 2021
Next filing: Feb 2, 2022

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
holding	BFH	Common Stock						22.3K	Dec 31, 2021	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	In connection with the spin-off of Loyalty Ventures Inc. by the Issuer, outstanding unvested restricted stock units ("RSUs"), including RSUs previously granted to the Reporting Person, were subject to anti-dilution adjustments ("Anti-Dilution Adjustment"). To the extent that the outstanding RSUs granted to the Reporting Person were previously reported under Table I, the total number of shares reported include the additional RSUs held by the Reporting Person as a result of the Anti-Dilution Adjustment.
F2	The total amount of securities beneficially owned includes: (a) 10,803 unrestricted shares; (b) 1,595 (adjusted from 1,374) unvested restricted stock units granted 6/29/12; (c) 789 (adjusted from 679) unvested restricted stock units granted 7/1/13; (d) 568 (adjusted from 489) unvested restricted stock units granted 7/1/14; (e) 486 (adjusted from 418) unvested restricted stock units granted 6/29/15; (f) 699 (adjusted from 602) unvested restricted stock units granted 6/27/16; (g) 655 (adjusted from 564) unvested restricted stock units granted 6/26/17; (h) 761 (adjusted from 655) unvested restricted stock units granted 6/25/18; (i) 1,114 (adjusted from 959) unvested restricted stock units granted 6/24/19; (j) 3,432 (adjusted from 2,956) unvested restricted stock units granted 6/22/20; and (k) 1,408 (adjusted from 1,213) unvested restricted stock units granted 6/15/21.

Content

In connection with the spin-off of Loyalty Ventures Inc. by the Issuer, outstanding unvested restricted stock units ("RSUs"), including RSUs previously granted to the Reporting Person, were subject to anti-dilution adjustments ("Anti-Dilution Adjustment"). To the extent that the outstanding RSUs granted to the Reporting Person were previously reported under Table I, the total number of shares reported include the additional RSUs held by the Reporting Person as a result of the Anti-Dilution Adjustment.

The total amount of securities beneficially owned includes: (a) 10,803 unrestricted shares; (b) 1,595 (adjusted from 1,374) unvested restricted stock units granted 6/29/12; (c) 789 (adjusted from 679) unvested restricted stock units granted 7/1/13; (d) 568 (adjusted from 489) unvested restricted stock units granted 7/1/14; (e) 486 (adjusted from 418) unvested restricted stock units granted 6/29/15; (f) 699 (adjusted from 602) unvested restricted stock units granted 6/27/16; (g) 655 (adjusted from 564) unvested restricted stock units granted 6/26/17; (h) 761 (adjusted from 655) unvested restricted stock units granted 6/25/18; (i) 1,114 (adjusted from 959) unvested restricted stock units granted 6/24/19; (j) 3,432 (adjusted from 2,956) unvested restricted stock units granted 6/22/20; and (k) 1,408 (adjusted from 1,213) unvested restricted stock units granted 6/15/21.