Laurie Anne Tucker - Jun 15, 2021 Form 4 Insider Report for ALLIANCE DATA SYSTEMS CORP (BFH)

Role: Director
Signature: Cynthia L. Hageman, Attorney in Fact
Stock symbol: BFH
Transactions as of: Jun 15, 2021
Transactions value $: $0
Form type: 4
Date filed: 6/17/2021, 04:08 PM
Previous filing: May 24, 2021
Next filing: Sep 17, 2021

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	BFH	Common Stock	Award		+1.49K	+11.25%		14.7K	Jun 15, 2021	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The new grant is for 1,491 shares of common stock represented by restricted stock units. The restrictions on 100% of the shares will lapse on the earlier of (i) 6/15/31 or (ii) termination of the director's service on the Company's board of directors, but in any case not earlier than June 15, 2022.
F2	The total amount of securities beneficially owned includes: (a) 4,000 unrestricted shares; (b) 418 unvested restricted stock units granted 6/29/15; (c) 1,015 unvested restricted stock units granted 6/27/16; (d) 934 unvested restricted stock units granted 6/26/17; (e) 1,155 unvested restricted stock units granted 6/25/18; (f) 1,417 unvested restricted stock units granted 6/24/19; (g) 4,313 unvested restricted stock units granted 6/22/20; and (h) the new grant for 1,491 restricted stock units.

Content

The new grant is for 1,491 shares of common stock represented by restricted stock units. The restrictions on 100% of the shares will lapse on the earlier of (i) 6/15/31 or (ii) termination of the director's service on the Company's board of directors, but in any case not earlier than June 15, 2022.

The total amount of securities beneficially owned includes: (a) 4,000 unrestricted shares; (b) 418 unvested restricted stock units granted 6/29/15; (c) 1,015 unvested restricted stock units granted 6/27/16; (d) 934 unvested restricted stock units granted 6/26/17; (e) 1,155 unvested restricted stock units granted 6/25/18; (f) 1,417 unvested restricted stock units granted 6/24/19; (g) 4,313 unvested restricted stock units granted 6/22/20; and (h) the new grant for 1,491 restricted stock units.