| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| Maas Kym | Chief Creative Officer | 5 LANDS' END LANE, DODGEVILLE | /s/ Peter L. Gray as attorney-in-fact for Kym Maas | 17 Jun 2025 | 0002071574 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | LE | Common Stock | Options Exercise | $0 | +5,562 | +122% | $0.000000 | 10,106 | 14 Jun 2025 | Direct | F1 |
| transaction | LE | Common Stock | Tax liability | $17,259 | -1,948 | -19% | $8.86 | 8,212 | 14 Jun 2025 | Direct | F2 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | LE | Restricted Stock Units | Options Exercise | $0 | -5,562 | -11% | $0.000000 | 43,003 | 14 Jun 2025 | Common Stock | 5,562 | $0.000000 | Direct | F1, F3, F4 |
| Id | Content |
|---|---|
| F1 | Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of common stock upon satisfaction of the vesting conditions. |
| F2 | Shares withheld by the issuer to satisfy reporting person's tax withholding obligation incurred in connection with the vesting of RSUs. |
| F3 | This RSU award was granted on June 14, 2023, with vesting in three installments on June 14, 2024 (25%), June 14, 2025 (25%) and June 14, 2026 (50%). |
| F4 | Of the total number of RSUs, 11,124 RSUs will vest on June 14, 2026; 3,758 RSUs will vest on April 1, 2026 and 7,515 RSUs will vest on April 1, 2027; and 5,151 RSUs will vest on March 24, 2026; 5,152 RSUs will vest on March 24, 2027 and 10,303 RSUs will vest on March 24, 2028; subject in each case to the satisfaction of vesting conditions, including maintaining a continuous business relationship. |