Mary Ellen Coyne - 01 May 2025 Form 4 Insider Report for J.Jill, Inc. (JILL)

Role: CEO & President, Director
Signature: /s/ Kathleen Stevens, Attorney-in-Fact
Issuer symbol: JILL
Transactions as of: 01 May 2025
Net transactions value: +$2,539,108
Form type: 4
Filing time: 05 May 2025, 17:04:34 UTC
Next filing: 11 Jul 2025
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
Coyne Mary Ellen	CEO & President, Director	4 BATTERYMARCH PARK, QUINCY	/s/ Kathleen Stevens, Attorney-in-Fact	05 May 2025	0002061779

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	JILL	Common Stock	Award	$2,539,108	+163,497		$15.53	163,497	01 May 2025	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	JILL	Performance Stock Units	Award	$0	+14,863		$0.000000	14,863	01 May 2025	Common Stock	14,863		Direct	F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents 163,497 restricted stock units ("RSUs") granted to Ms. Coyne on May 1, 2025 that will vest in equal installments on May 1, 2026, May 1, 2027, and May 1, 2028 for an equal number of shares of common stock, par value $0.01 per share ("Common Stock").
F2	This represents Ms. Coyne's performance stock units that will be eligible for vesting based on achievement of absolute total shareholder return compound annual growth rate goals ("TSR PSUs") over a three-year performance period ending on January 29, 2028. Each TSR PSU represents the contingent right to receive, upon vesting, one share of Common Stock and the number of TSR PSUs reported represents the maximum possible number of shares of Common Stock that are eligible for vesting, which is 200% of the number of shares of Common Stock at payout.

Content

Represents 163,497 restricted stock units ("RSUs") granted to Ms. Coyne on May 1, 2025 that will vest in equal installments on May 1, 2026, May 1, 2027, and May 1, 2028 for an equal number of shares of common stock, par value $0.01 per share ("Common Stock").

This represents Ms. Coyne's performance stock units that will be eligible for vesting based on achievement of absolute total shareholder return compound annual growth rate goals ("TSR PSUs") over a three-year performance period ending on January 29, 2028. Each TSR PSU represents the contingent right to receive, upon vesting, one share of Common Stock and the number of TSR PSUs reported represents the maximum possible number of shares of Common Stock that are eligible for vesting, which is 200% of the number of shares of Common Stock at payout.