| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ZETA | Class A Common Stock | Gift | $0 | -852K | -25.2% | $0.00 | 2.53M | Dec 12, 2024 | By ACI Investment Partners, LLC | F1, F2 |
| transaction | ZETA | Class A Common Stock | Gift | $0 | -4.86K | -0.19% | $0.00 | 2.52M | Dec 12, 2024 | By ACI Investment Partners, LLC | F2, F3 |
| transaction | ZETA | Class A Common Stock | Gift | $0 | +4.86K | $0.00 | 4.86K | Dec 12, 2024 | By Family Trusts | F3, F4 | |
| transaction | ZETA | Class A Common Stock | Gift | $0 | -4.86K | -100% | $0.00 | 0 | Dec 12, 2024 | By Family Trusts | F1, F4 |
| transaction | ZETA | Class A Common Stock | Gift | $0 | -26.4K | -33.35% | $0.00 | 52.8K | Dec 12, 2024 | By Spouse | F1 |
| holding | ZETA | Class A Common Stock | 66.1K | Dec 12, 2024 | Direct | F5 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ZETA | Class B Common Stock | Gift | $0 | -787K | -3.98% | $0.00 | 19M | Dec 12, 2024 | Class A Common Stock | 787K | By ACI Investment Partners, LLC | F1, F2, F6 | |
| transaction | ZETA | Class B Common Stock | Gift | $0 | -231K | -1.22% | $0.00 | 18.7M | Dec 12, 2024 | Class A Common Stock | 231K | By ACI Investment Partners, LLC | F2, F6, F7 | |
| transaction | ZETA | Class B Common Stock | Gift | $0 | +231K | $0.00 | 231K | Dec 12, 2024 | Class A Common Stock | 231K | By Charitable Annuity Trust | F6, F7 | ||
| transaction | ZETA | Class B Common Stock | Gift | $0 | -7.76K | -1.7% | $0.00 | 449K | Dec 12, 2024 | Class A Common Stock | 7.76K | By Family Trusts | F1, F4, F6 | |
| transaction | ZETA | Class B Common Stock | Gift | $0 | -432 | -0.01% | $0.00 | 4.55M | Dec 12, 2024 | Class A Common Stock | 432 | By IAC Investment Company IX, LLC | F1, F6, F8 | |
| holding | ZETA | Class B Common Stock | 97.4K | Dec 12, 2024 | Class A Common Stock | 97.4K | By CAIVIS Acquisition Corp. II | F6, F9 | ||||||
| holding | ZETA | Class B Common Stock | 47.7K | Dec 12, 2024 | Class A Common Stock | 47.7K | By Spouse | F6 |
| Id | Content |
|---|---|
| F1 | Represents a transfer to a trust managed by an independent trustee that was established for trust, estate and tax planning purposes and will also be used to satisfy any tax withholding obligations arising from the vesting of certain restricted stock awards. |
| F2 | Securities held directly by ACI Investment Partners, LLC ("ACI"). Mr. Steinberg is the managing member of ACI. Mr. Steinberg disclaims beneficial ownership of the shares held directly by ACI except to the extent of his pecuniary interest therein, if any. |
| F3 | Represents a transfer from ACI to the family trusts described in Footnote 4. |
| F4 | Mr. Steinberg is co-trustee of each family trust and as a result may be deemed to share beneficial ownership of the securities held of record by each trust to the extent of his pecuniary interest therein, if any. |
| F5 | Share balance includes stock purchased under an Employee Stock Purchase Plan (ESPP) not previously reported. |
| F6 | The Class B common stock is convertible at any time at the option of the holder into Class A common stock on a one-to-one basis, and will convert automatically into Class A common stock on a one-to-one basis upon the earliest to occur of: (1) the first date on which the voting power of all then-outstanding shares of Class B Common Stock representing less than 10% of the combined voting power of all then-outstanding shares of Common Stock and (2) the date of the death or Disability (as defined in the Issuer's amended and restated certificate of incorporation) of Mr. Steinberg, and (b) upon the date specified by the holders of at least a majority of the then outstanding shares of Class B common stock, voting as a separate class. |
| F7 | Represents a transfer from ACI to a charitable annuity trust. |
| F8 | Securities held directly by IAC Investment Company IX, LLC ("IAC"). Mr. Steinberg is the managing member of IAC. Mr. Steinberg disclaims beneficial ownership of the shares held directly by IAC except to the extent of his pecuniary interest therein, if any. |
| F9 | Securities held direcly by CAIVIS, which is a wholly owned subsidiary of CAIVIS Investment Company V, LLC, of which Mr. Steinberg is the majority shareholder. |