| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ZETA | Class A Common Stock | Gift | $0 | -222,548 | -10% | $0.000000 | 1,910,028 | 09 Aug 2024 | By ACI Investment Partners, LLC | F1, F2 |
| transaction | ZETA | Class A Common Stock | Gift | $0 | -59,420 | -3.1% | $0.000000 | 1,850,608 | 09 Aug 2024 | By ACI Investment Partners, LLC | F2, F3 |
| transaction | ZETA | Class A Common Stock | Gift | $0 | +59,420 | +56% | $0.000000 | 165,080 | 09 Aug 2024 | By Spouse | F3 |
| transaction | ZETA | Class A Common Stock | Gift | $0 | -85,844 | -52% | $0.000000 | 79,236 | 09 Aug 2024 | By Spouse | F1 |
| holding | ZETA | Class A Common Stock | 11,634 | 09 Aug 2024 | Direct |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ZETA | Class B Common Stock | Gift | $0 | -1,703,943 | -7.9% | $0.000000 | 19,740,617 | 09 Aug 2024 | Class A Common Stock | 1,703,943 | By ACI Investment Partners, LLC | F1, F2, F4 | |
| transaction | ZETA | Class B Common Stock | Gift | $0 | -511,980 | -10% | $0.000000 | 4,547,598 | 09 Aug 2024 | Class A Common Stock | 511,980 | By IAC Investment Company IX, LLC | F1, F4, F5 | |
| transaction | ZETA | Class B Common Stock | Gift | $0 | -37,500 | -28% | $0.000000 | 97,438 | 09 Aug 2024 | Class A Common Stock | 37,500 | By CAIVIS Acquisition Corp. II | F1, F4, F6 | |
| transaction | ZETA | Class B Common Stock | Gift | $0 | -7,760 | -1.7% | $0.000000 | 456,594 | 09 Aug 2024 | Class A Common Stock | 7,760 | By Family Trusts | F1, F4, F7 | |
| holding | ZETA | Class B Common Stock | 47,676 | 09 Aug 2024 | Class A Common Stock | 47,676 | By Spouse | F4 |
| Id | Content |
|---|---|
| F1 | Represents a transfer to a trust managed by an independent trustee that was established for trust, estate and tax planning purposes and will also be used to satisfy any tax withholding obligations arising from the vesting of certain restricted stock awards. |
| F2 | Securities held directly by ACI Investment Partners, LLC ("ACI"). Mr. Steinberg is the managing member of ACI. Mr. Steinberg disclaims beneficial ownership of the shares held directly by ACI except to the extent of his pecuniary interest therein, if any. |
| F3 | Represents a transfer to Mr. Steinberg's spouse. |
| F4 | The Class B common stock is convertible at any time at the option of the holder into Class A common stock on a one-to-one basis, and will convert automatically into Class A common stock on a one-to-one basis upon the earliest to occur of: (1) the first date on which the voting power of all then-outstanding shares of Class B Common Stock representing less than 10% of the combined voting power of all then-outstanding shares of Common Stock and (2) the date of the death or Disability (as defined in the Issuer's amended and restated certificate of incorporation) of Mr. Steinberg, and (b) upon the date specified by the holders of at least a majority of the then outstanding shares of Class B common stock, voting as a separate class. |
| F5 | Securities held directly by IAC Investment Company IX, LLC ("IAC"). Mr. Steinberg is the managing member of IAC. Mr. Steinberg disclaims beneficial ownership of the shares held directly by IAC except to the extent of his pecuniary interest therein, if any. |
| F6 | Securities held direcly by CAIVIS, which is a wholly owned subsidiary of CAIVIS Investment Company V, LLC, of which Mr. Steinberg is the majority shareholder. |
| F7 | Mr. Steinberg is co-trustee of each family trust and as a result may be deemed to share beneficial ownership of the securities held of record by each trust to the extent of his pecuniary interest therein, if any. |