David Steinberg - Nov 22, 2023 Form 4 Insider Report for Zeta Global Holdings Corp. (ZETA)

Role: Chief Executive Officer, Director, 10%+ Owner
Signature: ACI Investment Partners, LLC, /s/ David A. Steinberg, Managing Member
Stock symbol: ZETA
Transactions as of: Nov 22, 2023
Transactions value $: $0
Form type: 4
Date filed: 11/24/2023, 04:00 PM
Previous filing: Nov 17, 2023
Next filing: Apr 5, 2024

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	ZETA	Class A Common Stock	Gift	$0	-532K	-23.72%	$0.00	1.71M	Nov 22, 2023	By ACI Investment Partners, LLC	F1, F2
transaction	ZETA	Class A Common Stock	Gift	$0	-116K	-6.77%	$0.00	1.59M	Nov 22, 2023	By ACI Investment Partners, LLC	F2, F3
transaction	ZETA	Class A Common Stock	Gift	$0	-26.4K	-20.01%	$0.00	106K	Nov 22, 2023	By Spouse	F1
holding	ZETA	Class A Common Stock						487K	Nov 22, 2023	By IAC Investment Company IX, LLC	F4
holding	ZETA	Class A Common Stock						8.74K	Nov 22, 2023	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	ZETA	Class B Common Stock	Gift	$0	-548K	-2.28%	$0.00	23.5M	Nov 22, 2023	Class A Common Stock	548K		By ACI Investment Partners, LLC	F1, F2, F5
transaction	ZETA	Class B Common Stock	Gift	$0	-242K	-1.03%	$0.00	23.3M	Nov 22, 2023	Class A Common Stock	242K		By ACI Investment Partners, LLC	F2, F3, F5
transaction	ZETA	Class B Common Stock	Gift	$0	-6.21K	-0.12%	$0.00	5.06M	Nov 22, 2023	Class A Common Stock	6.21K		By IAC Investment Company IX, LLC	F1, F4, F5
transaction	ZETA	Class B Common Stock	Gift	$0	-7.76K	-1.64%	$0.00	464K	Nov 22, 2023	Class A Common Stock	7.76K		By Family Trusts	F1, F5, F6
holding	ZETA	Class B Common Stock						15.3K	Nov 22, 2023	Class A Common Stock	15.3K		By CAIVIS Acquisition Corp. II	F5, F7
holding	ZETA	Class B Common Stock						195K	Nov 22, 2023	Class A Common Stock	195K		By Kica Investments LLC	F5, F8
holding	ZETA	Class B Common Stock						47.7K	Nov 22, 2023	Class A Common Stock	47.7K		By Spouse	F5

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents a transfer to a trust managed by an independent trustee that was established for trust, estate and tax planning purposes and will also be used to satisfy any tax withholding obligations arising from the vesting of certain restricted stock awards.
F2	Securities held directly by ACI Investment Partners, LLC ("ACI"). Mr. Steinberg is the managing member of ACI. Mr. Steinberg disclaims beneficial ownership of the shares held directly by ACI except to the extent of his pecuniary interest therein, if any.
F3	Represents transfers to certain charitable trusts and foundations.
F4	Securities held directly by IAC Investment Company IX, LLC ("IAC"). Mr. Steinberg is the managing member of IAC. Mr. Steinberg disclaims beneficial ownership of the shares held directly by IAC except to the extent of his pecuniary interest therein, if any.
F5	The Class B common stock is convertible at any time at the option of the holder into Class A common stock on a one-to-one basis, and will convert automatically into Class A common stock on a one-to-one basis upon the earliest to occur of: (1) the first date on which the voting power of all then-outstanding shares of Class B Common Stock representing less than 10% of the combined voting power of all then-outstanding shares of Common Stock and (2) the date of the death or Disability (as defined in the Issuer's amended and restated certificate of incorporation) of Mr. Steinberg, and (b) upon the date specified by the holders of at least a majority of the then outstanding shares of Class B common stock, voting as a separate class.
F6	Mr. Steinberg is co-trustee of each family trust and as a result may be deemed to share beneficial ownership of the securities held of record by each trust to the extent of his pecuniary interest therein, if any.
F7	Securities held direcly by CAIVIS Acquisition Corp. II ("CAIVIS"), which is a wholly owned subsidiary of CAIVIS Investment Company V, LLC, of which Mr. Steinberg is the majority shareholder.
F8	Securities held directly by Kica Investments LLC ("Kica"), of which Mr. Steinberg is managing member. Mr. Steinberg disclaims beneficial ownership of the shares held directly by Kica except to the extent of his pecuniary interest therein, if any.