Bryan McKeag - 01 Mar 2022 Form 4 Insider Report for HEARTLAND FINANCIAL USA INC

Signature
/s/ Bryan McKeag
Issuer symbol
N/A
Transactions as of
01 Mar 2022
Net transactions value
$0
Form type
4
Filing time
03 Mar 2022, 15:34:27 UTC
Next filing
08 Mar 2022

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction HTLF Common Stock Options Exercise $138,241 +2,786 +35% $49.62 10,712 01 Mar 2022 Direct
holding HTLF Common Stock 18,818 01 Mar 2022 Trust F1
holding HTLF Common Stock 7,926 01 Mar 2022 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction HTLF 2019 Performance Based Restricted Stock (3-year performance) Options Exercise $138,241 -2,786 -50% $49.62 2,786 01 Mar 2022 Common Stock 0 Direct F2, F3
holding HTLF 2019 Performance Based Restricted Stock (3-year performance) 0 01 Mar 2022 Common Stock 2,247 Direct F2, F3
holding HTLF 2019 Time-Based Restricted Stock 0 01 Mar 2022 Common Stock 749 Direct F2, F4
holding HTLF 2020 Performance Based Restricted Stock (3-year performance) 0 01 Mar 2022 Common Stock 3,597 Direct F2, F5
holding HTLF 2020 Time-Based Restricted Stock 0 01 Mar 2022 Common Stock 2,398 Direct F2, F6
holding HTLF 2021 Performance Based Restricted Stock (3-year performance) 0 01 Mar 2022 Common Stock 0 Direct F2, F7
holding HTLF 2021 Time-Based Restricted Stock 0 01 Mar 2022 Common Stock 0 Direct F2, F8
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 These shares are held by Bryan R and Linda M McKeag Living Trust dated 02-18-2009
F2 Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
F3 These restricted stock units vest in 2022 if certain performance measures are achieved by the Issuer
F4 Of these restricted stock units, 1/3 vest on 3-6-2020, 1/3 vest on 3-6-2021, and 1/3 vest on 3-6-2022.
F5 These restricted stock units vest on 3-6-2023 if certain performance measures are achieved by the Issuer.
F6 Of these restricted stock units, 1/3 vest on 3-6-2021, 1/3 vest on 3-6-2022, and 1/3 vest on 3-6-2023
F7 These restricted stock units vest in 2024 if certain performance measures are achieved by the Issuer
F8 Of these restricted stock units, 1/3 vest on 3-6-2022, 1/3 vest on 3-6-2023, and 1/3 vest on 3-6-2024.