Institutional Venture Management XVI, LLC - Nov 15, 2021 Form 4 Insider Report for Lulu's Fashion Lounge Holdings, Inc. (LVLU)

Role
10%+ Owner
Signature
/s/ Crystal Landsem, Attorney-in-Fact
Stock symbol
LVLU
Transactions as of
Nov 15, 2021
Transactions value $
$0
Form type
4
Date filed
11/17/2021, 06:32 PM
Previous filing
Nov 10, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction LVLU Common Stock Conversion of derivative security +3.73M 3.73M Nov 15, 2021 Directly held by Institutional Venture Partners XV, L.P. F1, F2
transaction LVLU Common Stock Conversion of derivative security +19.8K 19.8K Nov 15, 2021 Directly held by Institutional Venture Partners XV Executive Fund, L.P. F1, F3
transaction LVLU Common Stock Conversion of derivative security +3.75M 3.75M Nov 15, 2021 Directly held by Institutional Venture Partners XVI, L.P. F1, F4
transaction LVLU Series B Preferred Stock Other -207K -100% 0 Nov 15, 2021 Directly held by Institutional Venture Partners XV, L.P. F2, F5
transaction LVLU Series B Preferred Stock Other -1.1K -100% 0 Nov 15, 2021 Directly held by Institutional Venture Partners XV Executive Fund, L.P. F3, F5
transaction LVLU Series B Preferred Stock Other -208K -100% 0 Nov 15, 2021 Directly held by Institutional Venture Partners XVI, L.P. F4, F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction LVLU Series A Preferred Stock Conversion of derivative security $0 -778K -100% $0.00* 0 Nov 15, 2021 Common Stock 3.73M Directly held by Institutional Venture Partners XV, L.P. F1, F2
transaction LVLU Series A Preferred Stock Conversion of derivative security $0 -4.14K -100% $0.00* 0 Nov 15, 2021 Common Stock 19.8K Directly held by Institutional Venture Partners XV Executive Fund, L.P. F1, F3
transaction LVLU Series A Preferred Stock Conversion of derivative security $0 -782K -100% $0.00* 0 Nov 15, 2021 Common Stock 3.75M Directly held by Institutional Venture Partners XVI, L.P. F1, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Each share of Series A Preferred Stock automatically converted into shares of Common Stock upon the closing of the Issuer's initial public offering (the "IPO") for no additional consideration, on a 1:4.79289 basis, and had no expiration date.
F2 Institutional Venture Management XV, LLC ("IVM XV") is the general partner of Institutional Venture Partners XV, L.P. ("IVP XV"). Todd C. Chaffee, Somesh Dash, Norman A. Fogelsong, Stephen J. Harrick, Jules A. Maltz, J. Sanford Miller and Dennis B. Phelps (collectively the "Managing Directors") and Eric Liaw are the managing directors of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVP XV. Each of IVM XV and the Managing Directors disclaims beneficial ownership of these securities, except to the extent of its or his respective proportionate pecuniary interest therein. Mr. Liaw is a director of the Issuer and files separate Section 16 reports.
F3 IVM XV is the general partner of Institutional Venture Partners XV Executive Fund, L.P. ("IVP XV-EF"). The Managing Directors and Eric Liaw are the managing directors of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVP XV-EF. Each of IVM XV and the Managing Directors disclaims beneficial ownership of these securities, except to the extent of its or his respective proportionate pecuniary interest therein. Mr. Liaw is a director of the Issuer and files separate Section 16 reports.
F4 Institutional Venture Management XVI, LLC ("IVM XVI") is the general partner of Institutional Venture Partners XVI, L.P. ("IVP XVI"). The Managing Directors and Eric Liaw are the managing directors of IVM XVI and may be deemed to share voting and dispositive power over the shares held by IVP XVI. Each of IVM XVI and the Managing Directors disclaims beneficial ownership of these securities, except to the extent of its or his respective proportionate pecuniary interest therein. Mr. Liaw is a director of the Issuer and files separate Section 16 reports.
F5 The shares of Series B Preferred Stock were redeemed by the Issuer and extinguished for cash consideration upon closing of the IPO and had no expiration date.

Remarks:

2 of 2: The number of joint filers exceeds the EDGAR maximum of 10 joint filers per Form. This Form 4 is being filed in conjunction with a Form 4 being filed by Institutional Venture Management XV, LLC.