Paradigm Financial Advisors, LLC

Q3 2016 13F Holdings Report, Stock Holdings

Signature - Title: James T. Reding - Principal
Location: Des Peres, MO
Holdings as of: September 30, 2016
Value $: $165M
Num holdings: 93
Date filed: 10/25/2016, 04:03 PM
Form type: 13F-HR
Description: All US holdings of this investor are reported in this report. Top holdings included AAPL, VB, VO, VNQ, and QQQ.
Previous filing: Q2 2016 - Jul 26, 2016
Next filing: Q4 2016 - Jan 30, 2017
SEC: View on sec.gov

Sym	Weight	Trade Impact	Company	Class	Shares Change	Activity	Value Change $	Value $	* Price $	Shares
AAPL	6.97%	+0.01%	Apple Inc	COM	+75	+0.07%	+$8.48K	$11.5M	113.04	102K
VB	5.35%	-0.05%	Vanguard SmCap ETF	ETF	-720	-0.99%	-$88K	$8.8M	122.18	72K
VO	4.42%	+0.09%	Vanguard Mid Cap ETF	ETF	+1.21K	+2.19%	+$156K	$7.28M	129.43	56.2K
VNQ	3.66%	+0.01%	Vanguard REIT ETF index	ETF	+178	+0.26%	+$15.4K	$6.02M	86.73	69.4K
QQQ	3.58%	+0.2%	Nasdaq 100 Shares	COM	+2.71K	+5.77%	+$322K	$5.9M	118.71	49.7K
AMT	3.55%	-0.12%	American Tower	COM	-1.75K	-3.28%	-$198K	$5.84M	113.33	51.6K
GE	3.48%	-1.39%	General Electric	COM	-77.4K	-28.6%	-$2.29M	$5.74M	29.62	194K
BRKB	3.3%	-0.08%	Berkshire Hathaway CL B	COM	-909	-2.36%	-$131K	$5.44M	144.46	37.7K
BAC	3.2%	+0.01%	Bank of America	COM	+995	+0.3%	+$15.6K	$5.27M	15.65	337K
VIG	3.2%	+0.04%	Vanguard Dividend Appreciation	ETF	+854	+1.38%	+$71.7K	$5.26M	83.92	62.7K
SPY	3.14%	+0.02%	Spdr S&P 500	ETF	+135	+0.57%	+$29.2K	$5.17M	216.28	23.9K
XLF	2.74%	+0.13%	SPDR Financial Sector ETF	SBI	+10.7K	+4.79%	+$206K	$4.51M	19.30	233K
BA	2.73%		Boeing Company	COM				$4.5M	131.71	34.2K
VCSH	2.62%	-0.01%	Vanguard Corp Bond Etf	ETF	-104	-0.19%	-$8.38K	$4.32M	80.55	53.6K
PEP	2.51%	-0.04%	Pepsico Inc	COM	-569	-1.48%	-$61.9K	$4.13M	108.75	38K
XOM	2.44%	-0.08%	Exxon Mobil Corp	COM	-1.6K	-3.35%	-$139K	$4.02M	87.26	46K
VUG	2.27%	+0.06%	Vanguard Growth ETF	ETF	+807	+2.49%	+$90.6K	$3.74M	112.28	33.3K
GILD	2.03%	-0.79%	Gilead Sciences Inc	COM	-16.5K	-28.1%	-$1.3M	$3.34M	79.12	42.2K
QCOM	1.97%	+0.08%	Qualcomm Inc	COM	+2.04K	+4.52%	+$140K	$3.24M	68.48	47.3K
	1.86%	+0.02%	Citigroup Inc	COM	+746	+1.17%	+$35.2K	$3.06M	47.23	64.8K
VEU	1.82%	-0.09%	Vanguard Intl Equity Index ex	ETF	-3.13K	-4.53%	-$142K	$3M	45.43	66K
BOND	1.6%	+0.23%	PIMCO Total Return ETF	ETF	+3.54K	+17%	+$383K	$2.64M	107.94	24.4K
SCZ	1.57%	+0.07%	iShares Intl Small Cap ETF	ETF	+2.25K	+4.77%	+$118K	$2.59M	52.39	49.5K
VHT	1.51%	-0.05%	Vanguard Health Care ETF	ETF	-675	-3.48%	-$89.7K	$2.49M	132.86	18.7K
KO	1.43%	-0.13%	Coca-Cola Company	COM	-5.23K	-8.61%	-$221K	$2.35M	42.31	55.5K
VTV	1.42%	-0.04%	Vanguard Value ETF	ETF	-696	-2.52%	-$60.5K	$2.34M	86.98	26.9K
VWO	1.42%	-0.19%	Vanguard MSCI Emerging Markets	ETF	-8.12K	-11.5%	-$305K	$2.34M	37.63	62.2K
BP			BP Amoco PLC Spons ADR	ADR				$2.28M	350.76^*	6.5K
VTR	1.38%	+1.38%	Ventas Inc	COM	+32.1K	NEW	+$2.27M	$2.27M	70.62	32.1K
VDE	1.33%	+0.05%	Vanguard Energy ETF	ETF	+822	+3.81%	+$80.3K	$2.19M	97.68	22.4K
PWR	1.21%	-0.01%	Quanta Services	COM	-430	-0.6%	-$12K	$2M	27.98	71.4K
KMI	1.11%	-0.04%	Kinder Morgan Inc	COM	-2.54K	-3.11%	-$58.7K	$1.83M	23.12	79.2K
VOT	1.03%	-0.01%	Vanguard Mid Cap Growth	ETF	-131	-0.82%	-$13.9K	$1.69M	106.34	15.9K
V	0.93%	+0%	Visa Inc	COM	+50	+0.27%	+$4.14K	$1.54M	82.70	18.6K
T	0.85%	-0.59%	AT&T Corp Com	COM	-23.8K	-40.7%	-$965K	$1.41M	40.60	34.7K
BNDX	0.78%	+0.06%	Vanguard Intl Bond Index ETF	ETF	+1.71K	+8.04%	+$95.6K	$1.28M	56.02	22.9K
CSCO	0.68%	-0.02%	Cisco Systems Inc	COM	-1.05K	-2.88%	-$33.2K	$1.12M	31.71	35.3K
XLRE	0.63%	+0.62%	Real Estate Select Sctr	SEL	+31.4K	NEW	+$1.03M	$1.03M	32.74	31.4K
XLI	0.62%	-0.07%	Sector Spdr Indl Select	SPDR	-2.12K	-10.8%	-$123K	$1.02M	58.34	17.4K
CVX	0.54%		Chevron Corporation	COM				$892K	102.90	8.67K
HDS	0.53%		HD Supply Hldgs Inc	COM				$870K	31.95	27.2K
ASHR	0.48%	-0.06%	Deutsche China A Shares ETF	ETF	-3.81K	-10.6%	-$93.4K	$786K	24.55	32K
INTC	0.48%	-1.5%	Intel Corp	COM	-65.5K	-75.9%	-$2.47M	$786K	37.72	20.8K
TECK	0.45%		Teck Resources Ltd Cl Bf	ETF				$739K	18.02	41K
VOO	0.43%	+0.01%	Vanguard S&P 500 ETF	ETF	+42	+1.19%	+$8.35K	$711K	198.71	3.58K
IWD	0.42%		Ishares Russell 1000 Value	ETF				$694K	105.58	6.57K
MON	0.41%	+0.05%	Monsanto	COM	+790	+13.5%	+$80.7K	$677K	102.16	6.63K
LNG	0.4%	+0.05%	Cheniere Energy Inc	COM	+1.91K	+14.2%	+$83K	$666K	43.56	15.3K
	0.39%	-0.04%	Vanguard Intl REIT ETF	ETF	-1.2K	-9.39%	-$67K	$647K	56.10	11.5K
BX	0.38%	-0.07%	Blackstone Group	COM	-4.81K	-16.3%	-$123K	$628K	25.53	24.6K

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* Reported Price is the price of the security as of the portfolio date. This value is significant in that it is the last known price at which the security was still held.
An asterisk sign (*) next to the price indicates that the price is likely invalid.

Person Signing this Report on Behalf of Reporting Manager:

Name	Title	City, State	Date
James T. Reding	Principal	Des Peres, Missouri	10/25/2016