Selling and Marketing Expense in USD of Maplebear Inc. from 2021 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Maplebear Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2021 to Q3 2025.
  • Maplebear Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $206M, a 3.29% decline year-over-year.
  • Maplebear Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $847M, a 8.73% increase year-over-year.
  • Maplebear Inc. annual Selling and Marketing Expense for 2024 was $808M, a 15.9% decline from 2023.
  • Maplebear Inc. annual Selling and Marketing Expense for 2023 was $961M, a 45.6% increase from 2022.
  • Maplebear Inc. annual Selling and Marketing Expense for 2022 was $660M, a 67.5% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Maplebear Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $847M $206M -$7M -3.29% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-10
Q2 2025 $854M $217M +$14M +6.9% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-08
Q1 2025 $840M $216M +$32M +17.4% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-08
Q4 2024 $808M $208M +$29M +16.2% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-28
Q3 2024 $779M $213M -$242M -53.2% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-10
Q2 2024 $1.02B $203M +$37M +22.3% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-08
Q1 2024 $984M $184M +$23M +14.3% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-08
Q4 2023 $961M $179M Oct 1, 2023 Dec 31, 2023 10-K 2025-02-28
Q3 2023 $455M +$283M +165% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-13
Q2 2023 $166M Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-09
Q1 2023 $161M Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-10
Q3 2022 $172M Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-13

Maplebear Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $808M -$153M -15.9% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-28
2023 $961M +$301M +45.6% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-28
2022 $660M +$266M +67.5% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-28
2021 $394M Jan 1, 2021 Dec 31, 2021 10-K 2024-03-05
* An asterisk sign (*) next to the value indicates that the value is likely invalid.