DouYu International Holdings Ltd Annual Selling and Marketing Expense in CNY from 2017 to 2023

Taxonomy & unit
us-gaap: CNY and USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
DouYu International Holdings Ltd annual Selling and Marketing Expense history and growth rate from 2017 to 2023.
  • DouYu International Holdings Ltd annual Selling and Marketing Expense for 2023 was ¥352M, a 45% decline from 2022.
  • DouYu International Holdings Ltd annual Selling and Marketing Expense for 2022 was ¥640M, a 32.9% decline from 2021.
  • DouYu International Holdings Ltd annual Selling and Marketing Expense for 2021 was ¥953M, a 64.2% increase from 2020.
Selling and Marketing Expense, Annual (CNY)
Selling and Marketing Expense, YoY Annual Growth (%)
Period Value YoY Chg Change % Start Date End Date Report Filed
2023 352M -288M -45% Jan 1, 2023 Dec 31, 2023 20-F 2024-04-29
2022 640M -313M -32.9% Jan 1, 2022 Dec 31, 2022 20-F 2024-04-29
2021 953M +373M +64.2% Jan 1, 2021 Dec 31, 2021 20-F 2024-04-29
2020 580M -18.3M -3.06% Jan 1, 2020 Dec 31, 2020 20-F 2023-04-25
2019 599M +59.8M +11.1% Jan 1, 2019 Dec 31, 2019 20-F 2022-04-29
2018 539M +229M +73.7% Jan 1, 2018 Dec 31, 2018 20-F 2021-04-30
2017 310M Jan 1, 2017 Dec 31, 2017 20-F 2020-04-28
* An asterisk sign (*) next to the value indicates that the value is likely invalid.